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Generate more leads with smart, conversion-focused strategies designed to turn interest into action.
Connect, engage, and grow your audience with purpose-driven content.
With three23 Marketing, your social presence becomes a powerful engine for business growth.
By providing your email address, you consent to three23's Terms of Use and Privacy Policy.
By providing your email address, you consent to three23's Terms of Use and Privacy Policy.
SEO management is the ongoing process of improving and maintaining a website’s visibility in search engines like Google so the right people can find it.
It goes beyond one-time optimizations and focuses on consistent, long-term growth.
It typically includes keyword research, on-page optimization (like content, titles, and meta descriptions), technical SEO (site speed, indexing, and structure), content strategy, and link building.
SEO management also involves monitoring performance, analyzing data, and adjusting strategies as search algorithms and user behavior change.
In simple terms, SEO management is about making sure your website stays competitive in search results, attracts qualified traffic, and turns visitors into customers over time.
What is Search Engine Optimization?
Why is Social Media important?
Social media is important for businesses because it creates direct, ongoing connections with customers where they already spend their time. It helps brands increase visibility, build trust, and communicate their value in a more personal and relatable way.
Through social media, businesses can engage with their audience, respond to questions or feedback, and showcase their products, services, and brand personality. It also supports marketing goals by driving website traffic, generating leads, and promoting offers.
With built-in analytics and targeting tools, social media allows businesses to better understand their audience, refine messaging, and grow more effectively in a competitive digital landscape.
Help clients book your custom services online.
We’ll create a user-friendly website where customers can quickly find answers and easily engage with your brand throughout the site.
We’ll optimize your small business website for maximum performance.
We’ll also build a site that looks professional on all devices, from mobile phones and tablets to desktops alike.
We’ll create a user-friendly website where customers can quickly find answers and easily engage with your brand throughout the site.
We’ll optimize your small business website for maximum performance.
We’ll also build a site that looks professional on all devices, from mobile phones and tablets to desktops alike.
Lifecycle & Retention
Power your brand with content that grabs attention and drives engagement.
Content creation and scheduling play a critical role in building a strong and consistent social media presence. By developing high-quality content and planning when it’s published, businesses can stay visible, relevant, and aligned with their brand voice across all platforms.
Strategic scheduling ensures your content reaches the right audience at the right time, increasing engagement and maximizing impact. It also creates efficiency, allowing teams to focus on strategy and creativity while maintaining a steady, reliable flow of content that supports growth and audience connection.
Content Creation & Scheduling
Need help deciding what you need for your business? Let our experts walk you through a personalized demonstration to help you find the perfect fit. Once you become a three23 partner, you’ll get a dedicated representative with unlimited onboarding sessions and 24/7 support.
Contact Us >
Get unlimited support wherever you are in your business journey
Need help deciding what you need for your business? Let our experts walk you through a personalized demonstration to help you find the perfect fit. Once you become a three23 partner, you’ll get a dedicated representative with unlimited onboarding sessions and 24/7 support.
With three23 Marketing, your social presence becomes a powerful engine for business growth.
Connect, engage, and grow your audience with purpose-driven content.
Work with our professional website design team to create a modern website that elevates your online presence and drives new business.
By providing your email address, you consent to three23's Terms of Use and Privacy Policy.
By providing your email address, you consent to three23's Terms of Use and Privacy Policy.
What is user behavior tracking?
User behavior tracking is the process of monitoring and analyzing how visitors interact with your website or app. It captures key metrics like page views, clicks, scroll depth, navigation paths, time spent on each page, and specific actions such as form submissions or purchases.
By revealing user patterns and identifying drop-off points, behavior tracking provides valuable insights that help you optimize the user experience, fix problem areas, and make strategic, data-driven decisions to improve conversion rates and overall site performance.
What is SEO?
Lead generation is the process of attracting potential customers and capturing their contact information.
Businesses use strategies like social media, email campaigns, paid ads, and content offers to engage interested prospects.
SEO management is the ongoing process of improving and maintaining a website’s visibility in search engines like Google so the right people can find it.
It goes beyond one-time optimizations and focuses on consistent, long-term growth.
It typically includes keyword research, on-page optimization (like content, titles, and meta descriptions), technical SEO (site speed, indexing, and structure), content strategy, and link building.
SEO management also involves monitoring performance, analyzing data, and adjusting strategies as search algorithms and user behavior change.
In simple terms, SEO management is about making sure your website stays competitive in search results, attracts qualified traffic, and turns visitors into customers over time.
Captured leads can then be nurtured with targeted messaging to encourage conversions.
Effective lead generation builds a steady pipeline of opportunities that drives growth and revenue.
Why is Social Media important?
Social media is important for businesses because it creates direct, ongoing connections with customers where they already spend their time. It helps brands increase visibility, build trust, and communicate their value in a more personal and relatable way.
Through social media, businesses can engage with their audience, respond to questions or feedback, and showcase their products, services, and brand personality. It also supports marketing goals by driving website traffic, generating leads, and promoting offers.
With built-in analytics and targeting tools, social media allows businesses to better understand their audience, refine messaging, and grow more effectively in a competitive digital landscape.
Power your brand with content that grabs attention and drives engagement.
Content creation and scheduling play a critical role in building a strong and consistent social media presence. By developing high-quality content and planning when it’s published, businesses can stay visible, relevant, and aligned with their brand voice across all platforms.
Strategic scheduling ensures your content reaches the right audience at the right time, increasing engagement and maximizing impact. It also creates efficiency, allowing teams to focus on strategy and creativity while maintaining a steady, reliable flow of content that supports growth and audience connection.
Content Creation & Scheduling
Engage your audience, boost loyalty, and drive results.
Deliver a seamless and memorable customer experience from the very first moment people discover your business—whether through search, social media, word of mouth, or any other channel—through every interaction they have with your brand.
From the first impression to the point of engagement and beyond, ensure every touchpoint, both online and offline, feels effortless, professional, and thoughtfully tailored to their needs.
By creating a cohesive and consistent journey, you not only make it easy for potential customers to understand and connect with your brand, but you also build trust, loyalty, and long-term relationships that drive meaningful growth for your business."
Engagement management is the process of actively interacting with your audience to build connections, foster loyalty, and drive results. It goes beyond posting content—responding to comments, messages, and mentions, sparking conversations, and encouraging participation helps humanize your brand and build trust.
By monitoring interactions and audience sentiment, businesses can see what resonates and adjust content, timing, and messaging for maximum impact. Consistent engagement keeps your brand top of mind, encourages sharing, and drives conversions, making it a key part of any social media strategy.
Engagement Management
Analyze and optimize social media to boost engagement and results.
Deliver a seamless and memorable customer experience from the very first moment people discover your business—whether through search, social media, word of mouth, or any other channel—through every interaction they have with your brand.
From the first impression to the point of engagement and beyond, ensure every touchpoint, both online and offline, feels effortless, professional, and thoughtfully tailored to their needs.
By creating a cohesive and consistent journey, you not only make it easy for potential customers to understand and connect with your brand, but you also build trust, loyalty, and long-term relationships that drive meaningful growth for your business."
Social media analytics and optimization track performance and measure key metrics like engagement, reach, and conversions to understand what resonates with your audience.
These insights guide strategy, refine targeting, and improve content, ensuring your social efforts are effective, efficient, and aligned with business goals for maximum impact.
Analytics & Optimization
Analyze and optimize social media to boost engagement and results.
Target the right audience, drive engagement, and fuel business growth.
Deliver a seamless and memorable customer experience from the very first moment people discover your business—whether through search, social media, word of mouth, or any other channel—through every interaction they have with your brand.
From the first impression to the point of engagement and beyond, ensure every touchpoint, both online and offline, feels effortless, professional, and thoughtfully tailored to their needs.
By creating a cohesive and consistent journey, you not only make it easy for potential customers to understand and connect with your brand, but you also build trust, loyalty, and long-term relationships that drive meaningful growth for your business."
Growth and audience targeting focus on reaching the right people with the right message to expand your brand’s reach and drive meaningful results. By identifying and analyzing your ideal audience’s demographics, behaviors, and interests, you can tailor campaigns that attract qualified leads and loyal followers.
Strategic targeting helps maximize engagement, improve conversion rates, and make your marketing efforts more efficient. Combined with growth-focused tactics, it ensures your brand connects with the audiences most likely to take action, fueling long-term business success.
Growth & Audience Targeting
Boost loyalty and repeat sales with smart lifecycle and retention strategies.
We’ll create a user-friendly website where customers can quickly find answers and easily engage with your brand throughout the site.
We’ll optimize your small business website for maximum performance.
We’ll also build a site that looks professional on all devices, from mobile phones and tablets to desktops alike.
Paid ads help businesses reach their target audience quickly and drive measurable results.
By targeting users based on demographics, interests, and behavior, you can ensure your message reaches the right people at the right time.
With real-time tracking of clicks, impressions, and conversions, campaigns can be continually optimized for better performance.
When managed strategically, paid ads boost brand awareness, generate leads, increase sales, and deliver a strong return on investment.
Lifecycle & Retention
Social Media Management FAQs
Social media management involves creating, scheduling, analyzing, and engaging with content posted on platforms like Instagram, Facebook, LinkedIn, TikTok, and X to grow your brand and connect with your audience.
Social media helps:
-
Increase brand awareness
-
Generate leads and sales
-
Build customer trust
-
Drive website traffic
-
Improve customer engagement
-
It depends on your audience and goals:
-
B2B businesses → LinkedIn
-
Visual brands (fashion, beauty, food) → Instagram & TikTok
-
Community-focused brands → Facebook
-
Real-time updates & news → X
-
Posting frequency depends on the platform and strategy, but generally:
-
3–5 times per week on Instagram
-
2–5 times per week on LinkedIn
-
3–7 times per week on Facebook
Consistency matters more than volume.
-
Yes. Social media management typically includes:
-
Content strategy
-
Graphics & captions
-
Hashtag research
-
Scheduling
-
Basic video editing
-
Yes. Most social media managers provide a content calendar for review and approval before publishing.
Organic growth usually takes 3–6 months for noticeable results. Paid ads can deliver faster outcomes.
Many social media managers also manage paid campaigns on:
-
Meta (for Facebook & Instagram)
-
LinkedIn Ads
-
TikTok Ads
Ad management is often a separate service.
-
Key metrics include:
-
Engagement rate
-
Follower growth
-
Reach & impressions
-
Website clicks
-
Conversions
-
Yes, community management can include:
-
Replying to comments
-
Responding to DMs
-
Engaging with followers
-
Managing spam
-
Negative comments are handled professionally, promptly, and aligned with your brand voice. In some cases, issues are moved to private messages.
Pricing varies depending on:
-
Number of platforms
-
Posting frequency
-
Content creation needs
-
Ad management
-
Community management
Monthly retainers are most common.
-
We require a 12 month minimum commitment to allow time for strategy and results.
Why is User Behavior Tracking Important?
User behavior tracking is important because it transforms guesswork into insight. Without it, you're making decisions based on assumptions about what users want or need.
With tracking, you see exactly how people actually use your site—where they get confused, what captures their attention, and what drives them to convert or leave.
This data helps you fix friction points before they cost you customers, prioritize improvements based on real user behavior rather than opinions, and increase conversions by understanding what motivates action.
It also enables you to personalize experiences based on how different segments behave and prove ROI by connecting user actions to business outcomes.
Engagement Management
Engage your audience, boost loyalty, and drive results.
Engagement management is the process of actively interacting with your audience to build connections, foster loyalty, and drive results. It goes beyond posting content—responding to comments, messages, and mentions, sparking conversations, and encouraging participation helps humanize your brand and build trust.
By monitoring interactions and audience sentiment, businesses can see what resonates and adjust content, timing, and messaging for maximum impact. Consistent engagement keeps your brand top of mind, encourages sharing, and drives conversions, making it a key part of any social media strategy.
Analyze and optimize social media to boost engagement and results.
Social media analytics and optimization track performance and measure key metrics like engagement, reach, and conversions to understand what resonates with your audience.
These insights guide strategy, refine targeting, and improve content, ensuring your social efforts are effective, efficient, and aligned with business goals for maximum impact.
Analytics & Optimization
Growth & Audience Targeting
Target the right audience, drive engagement, and fuel business growth.
Growth and audience targeting focus on reaching the right people with the right message to expand your brand’s reach and drive meaningful results. By identifying and analyzing your ideal audience’s demographics, behaviors, and interests, you can tailor campaigns that attract qualified leads and loyal followers.
Strategic targeting helps maximize engagement, improve conversion rates, and make your marketing efforts more efficient. Combined with growth-focused tactics, it ensures your brand connects with the audiences most likely to take action, fueling long-term business success.
Boost loyalty and repeat sales with smart lifecycle and retention strategies.
Paid ads help businesses reach their target audience quickly and drive measurable results.
By targeting users based on demographics, interests, and behavior, you can ensure your message reaches the right people at the right time.
With real-time tracking of clicks, impressions, and conversions, campaigns can be continually optimized for better performance.
When managed strategically, paid ads boost brand awareness, generate leads, increase sales, and deliver a strong return on investment.
Lifecycle & Retention
Social Media Marketing FAQs
If you don’t see your industry listed, don’t worry. Our strategies are built around your audience, goals, and data—not a fixed industry template. We regularly work with niche and emerging industries and can tailor a custom approach for your business.
Digital marketing increases your visibility when homeowners and businesses search for painters online. Through SEO, paid ads, and local optimization, your company shows up at the right time—driving more estimate requests and booked projects.
We work with a wide range of industries, including but not limited to professional services, healthcare, home services, e-commerce, real estate, hospitality, education, nonprofits, and B2B companies. Our strategies are customized to each industry’s goals, audience, and competitive landscape.
We provide SEO, website optimization, paid advertising, reputation management, SMS and email campaigns, and analytics—everything needed to generate consistent leads and grow your painting business.
Yes. Every industry has unique challenges, regulations, and customer behavior. We tailor our approach—SEO, paid ads, content, web design, and analytics—based on industry-specific data, search intent, and conversion patterns.
Yes. We focus on local SEO, Google Business Profile optimization, and location-based ads to attract nearby customers actively searching for residential or commercial painting services.
That’s not a problem. In fact, niche industries often benefit the most from targeted digital marketing. We conduct in-depth research to understand your audience, competitors, and opportunities—even if your market is highly specialized.
Paid campaigns can generate leads quickly, often within weeks. SEO and reputation-building efforts typically deliver strong, long-term results over a few months.
Yes. We support both B2B and B2C organizations. Our strategies adapt to longer sales cycles, lead nurturing, and account-based marketing for B2B, as well as high-intent traffic and conversion optimization for B2C.
Absolutely. We tailor marketing strategies for both residential painters and commercial painting contractors based on your services, target audience, and service areas.
We do. We work with local businesses, regional brands, national companies, and multi-location organizations. Our strategies account for local SEO, geographic targeting, and location-based performance tracking when needed.
Yes. We help generate more positive reviews, monitor feedback, and respond professionally—building trust and credibility with potential clients.
Timelines vary by industry, competition level, and service mix. Paid advertising can generate results quickly, while SEO and organic growth typically build over time. We set clear expectations and milestones based on your specific industry and goals.
Yes. We improve site speed, mobile performance, messaging, and calls-to-action to turn visitors into estimate requests and phone calls.
Timelines vary by industry, competition level, and service mix. Paid advertising can generate results quickly, while SEO and organic growth typically build over time. We set clear expectations and milestones based on your specific industry and goals.
We track website traffic, phone calls, form submissions, and campaign performance so you know exactly what’s driving leads and revenue.
Timelines vary by industry, competition level, and service mix. Paid advertising can generate results quickly, while SEO and organic growth typically build over time. We set clear expectations and milestones based on your specific industry and goals.
Yes. Our strategies are designed to scale with your business, whether you’re adding crews, expanding service areas, or increasing monthly job volume.
Timelines vary by industry, competition level, and service mix. Paid advertising can generate results quickly, while SEO and organic growth typically build over time. We set clear expectations and milestones based on your specific industry and goals.
Simply reach out for a consultation. We’ll review your current marketing, identify opportunities, and build a customized growth plan for your painting business.
Social media management involves creating, scheduling, analyzing, and engaging with content posted on platforms like Instagram, Facebook, LinkedIn, TikTok, and X to grow your brand and connect with your audience.
Social media helps:
-
Increase brand awareness
-
Generate leads and sales
-
Build customer trust
-
Drive website traffic
-
Improve customer engagement
-
It depends on your audience and goals:
-
B2B businesses → LinkedIn
-
Visual brands (fashion, beauty, food) → Instagram & TikTok
-
Community-focused brands → Facebook
-
Real-time updates & news → X
-
Posting frequency depends on the platform and strategy, but generally:
-
3–5 times per week on Instagram
-
2–5 times per week on LinkedIn
-
3–7 times per week on Facebook
Consistency matters more than volume.
-
Yes. Social media management typically includes:
-
Content strategy
-
Graphics & captions
-
Hashtag research
-
Scheduling
-
Basic video editing
-
Yes. Most social media managers provide a content calendar for review and approval before publishing.
Organic growth usually takes 3–6 months for noticeable results. Paid ads can deliver faster outcomes.
Many social media managers also manage paid campaigns on:
-
Meta (for Facebook & Instagram)
-
LinkedIn Ads
-
TikTok Ads
Ad management is often a separate service.
-
Key metrics include:
-
Engagement rate
-
Follower growth
-
Reach & impressions
-
Website clicks
-
Conversions
-
Yes, community management can include:
-
Replying to comments
-
Responding to DMs
-
Engaging with followers
-
Managing spam
-
Negative comments are handled professionally, promptly, and aligned with your brand voice. In some cases, issues are moved to private messages.
Pricing varies depending on:
-
Number of platforms
-
Posting frequency
-
Content creation needs
-
Ad management
-
Community management
Monthly retainers are most common.
-
We require a 12 month minimum commitment to allow time for strategy and results.
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Get unlimited support wherever you are in your business journey
Need help deciding what you need for your business? Let our experts walk you through a personalized demonstration to help you find the perfect fit. Once you become a three23 partner, you’ll get a dedicated representative with unlimited onboarding sessions and 24/7 support.