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Generate more leads with smart, conversion-focused strategies designed to turn interest into action.

Engage your audience and drive sales with smart SMS and email marketing.

With three23 Marketing, your messages reach the right audience, drive engagement, and fuel business growth.

By providing your email address, you consent to three23's Terms of Use and Privacy Policy.

By providing your email address, you consent to three23's Terms of Use and Privacy Policy.

What is SMS marketing?

SMS Marketing is the use of text messages to communicate directly with customers and prospects. It allows businesses to send promotions, updates, reminders, or personalized offers straight to a user’s mobile device.

 

SMS marketing is highly immediate, direct, and effective, often achieving higher open and engagement rates than email. It helps drive traffic, boost sales, and strengthen customer relationships through timely, targeted messaging.

What is email marketing?

Email Marketing is the practice of sending targeted messages to a group of subscribers via email to promote products, share updates, or nurture relationships. It allows businesses to communicate directly with their audience, deliver personalized content, and guide prospects through the sales funnel.

 

Email marketing is cost-effective, measurable, and highly scalable, making it a key tool for driving engagement, building loyalty, and generating revenue.

Why is SMS marketing important?

SMS marketing is important because it allows businesses to reach customers instantly on a device they check multiple times a day. Its direct and personal nature leads to high open and engagement rates, making it highly effective for promotions, reminders, and timely updates.

 

SMS marketing helps drive immediate action, increase conversions, and strengthen customer relationships, all while complementing other marketing channels for a more cohesive strategy.

SEO management is the ongoing process of improving and maintaining a website’s visibility in search engines like Google so the right people can find it.

 

It goes beyond one-time optimizations and focuses on consistent, long-term growth.

It typically includes keyword research, on-page optimization (like content, titles, and meta descriptions), technical SEO (site speed, indexing, and structure), content strategy, and link building.

 

SEO management also involves monitoring performance, analyzing data, and adjusting strategies as search algorithms and user behavior change.

In simple terms, SEO management is about making sure your website stays competitive in search results, attracts qualified traffic, and turns visitors into customers over time.

What is Search Engine Optimization?

Why is email marketing important?

Email marketing is important because it lets businesses communicate directly with their audience in a personalized and cost-effective way. It helps nurture leads, build customer loyalty, and drive conversions by delivering relevant content at the right time.

 

With measurable metrics like open rates, clicks, and conversions, email marketing provides insights to optimize campaigns and maximize ROI, making it a powerful tool for growth.

Help clients book your custom services online.

We’ll create a user-friendly website where customers can quickly find answers and easily engage with your brand throughout the site.

We’ll optimize your small business website for maximum performance.

We’ll also build a site that looks professional on all devices, from mobile phones and tablets to desktops alike.

We’ll create a user-friendly website where customers can quickly find answers and easily engage with your brand throughout the site.

We’ll optimize your small business website for maximum performance.

We’ll also build a site that looks professional on all devices, from mobile phones and tablets to desktops alike.

Lifecycle & Retention

Turn messages into results with three23 Marketing’s SMS & email campaigns.

SMS and email marketing content creation is the process of crafting targeted, engaging messages that connect with your audience and drive action. This includes promotional texts, newsletters, updates, reminders, and personalized offers designed to capture attention and encourage clicks or conversions. Well-crafted content ensures your messages are clear, relevant, and aligned with your brand voice.

three23 Marketing helps businesses create compelling SMS and email campaigns by developing content that resonates with your audience, optimizing timing and personalization, and ensuring every message drives engagement and results. With three23, your marketing messages don’t just reach inboxes—they inspire action and fuel growth.

Campaign Creation

Need help deciding what you need for your business? Let our experts walk you through a personalized demonstration to help you find the perfect fit. Once you become a three23 partner, you’ll get a dedicated representative with unlimited onboarding sessions and 24/7 support.

Contact Us >

Get unlimited support wherever you are in your business journey

Need help deciding what you need for your business? Let our experts walk you through a personalized demonstration to help you find the perfect fit. Once you become a three23 partner, you’ll get a dedicated representative with unlimited onboarding sessions and 24/7 support.

istockphoto-1319763709-612x612.jpg

With three23 Marketing, your messages reach the right audience, drive engagement, and fuel business growth.

Engage your audience and drive sales with smart SMS and email marketing.

Work with our professional website design team to create a modern website that elevates your online presence and drives new business.

By providing your email address, you consent to three23's Terms of Use and Privacy Policy.

By providing your email address, you consent to three23's Terms of Use and Privacy Policy.

What is user behavior tracking?

User behavior tracking is the process of monitoring and analyzing how visitors interact with your website or app. It captures key metrics like page views, clicks, scroll depth, navigation paths, time spent on each page, and specific actions such as form submissions or purchases.

 

By revealing user patterns and identifying drop-off points, behavior tracking provides valuable insights that help you optimize the user experience, fix problem areas, and make strategic, data-driven decisions to improve conversion rates and overall site performance.

What is SEO?

Lead generation is the process of attracting potential customers and capturing their contact information.

Businesses use strategies like social media, email campaigns, paid ads, and content offers to engage interested prospects.

SEO management is the ongoing process of improving and maintaining a website’s visibility in search engines like Google so the right people can find it.

 

It goes beyond one-time optimizations and focuses on consistent, long-term growth.

It typically includes keyword research, on-page optimization (like content, titles, and meta descriptions), technical SEO (site speed, indexing, and structure), content strategy, and link building.

 

SEO management also involves monitoring performance, analyzing data, and adjusting strategies as search algorithms and user behavior change.

In simple terms, SEO management is about making sure your website stays competitive in search results, attracts qualified traffic, and turns visitors into customers over time.

Captured leads can then be nurtured with targeted messaging to encourage conversions.

 

Effective lead generation builds a steady pipeline of opportunities that drives growth and revenue.

Why is SMS marketing important?

SMS marketing is important because it allows businesses to reach customers instantly on a device they check multiple times a day. Its direct and personal nature leads to high open and engagement rates, making it highly effective for promotions, reminders, and timely updates.

 

SMS marketing helps drive immediate action, increase conversions, and strengthen customer relationships, all while complementing other marketing channels for a more cohesive strategy.

Why is email marketing important?

Email marketing is important because it lets businesses communicate directly with their audience in a personalized and cost-effective way. It helps nurture leads, build customer loyalty, and drive conversions by delivering relevant content at the right time.

 

With measurable metrics like open rates, clicks, and conversions, email marketing provides insights to optimize campaigns and maximize ROI, making it a powerful tool for growth.

Turn messages into results with three23 Marketing’s SMS & email campaigns.

SMS and email marketing content creation is the process of crafting targeted, engaging messages that connect with your audience and drive action. This includes promotional texts, newsletters, updates, reminders, and personalized offers designed to capture attention and encourage clicks or conversions. Well-crafted content ensures your messages are clear, relevant, and aligned with your brand voice.

three23 Marketing helps businesses create compelling SMS and email campaigns by developing content that resonates with your audience, optimizing timing and personalization, and ensuring every message drives engagement and results. With three23, your marketing messages don’t just reach inboxes—they inspire action and fuel growth.

Campaign Creation

What is SMS marketing?

SMS Marketing is the use of text messages to communicate directly with customers and prospects. It allows businesses to send promotions, updates, reminders, or personalized offers straight to a user’s mobile device.

 

SMS marketing is highly immediate, direct, and effective, often achieving higher open and engagement rates than email. It helps drive traffic, boost sales, and strengthen customer relationships through timely, targeted messaging.

What is email marketing?

Email Marketing is the practice of sending targeted messages to a group of subscribers via email to promote products, share updates, or nurture relationships. It allows businesses to communicate directly with their audience, deliver personalized content, and guide prospects through the sales funnel.

 

Email marketing is cost-effective, measurable, and highly scalable, making it a key tool for driving engagement, building loyalty, and generating revenue.

Grow a high-quality subscriber list that drives engagement and conversions.

Deliver a seamless and memorable customer experience from the very first moment people discover your business—whether through search, social media, word of mouth, or any other channel—through every interaction they have with your brand.

 

From the first impression to the point of engagement and beyond, ensure every touchpoint, both online and offline, feels effortless, professional, and thoughtfully tailored to their needs.

 

By creating a cohesive and consistent journey, you not only make it easy for potential customers to understand and connect with your brand, but you also build trust, loyalty, and long-term relationships that drive meaningful growth for your business."

List building and growth is the process of growing a targeted audience for your SMS and email marketing campaigns. It focuses on capturing contacts who are genuinely interested in your brand through sign-ups, lead magnets, website forms, social media, and other channels. A high-quality, engaged list ensures your messages reach the right people, increasing open rates, clicks, and conversions.

three23 Marketing helps businesses grow their subscriber lists strategically, using proven tactics to attract qualified leads, maintain list health, and expand reach—turning contacts into engaged customers.

List Building & Growth

Turn subscriber data into smarter campaigns that boost engagement and conversions.

Deliver a seamless and memorable customer experience from the very first moment people discover your business—whether through search, social media, word of mouth, or any other channel—through every interaction they have with your brand.

 

From the first impression to the point of engagement and beyond, ensure every touchpoint, both online and offline, feels effortless, professional, and thoughtfully tailored to their needs.

 

By creating a cohesive and consistent journey, you not only make it easy for potential customers to understand and connect with your brand, but you also build trust, loyalty, and long-term relationships that drive meaningful growth for your business."

Audience and behavior insights for SMS and email marketing involve analyzing how subscribers interact with your messages—such as opens, clicks, responses, and engagement patterns. These insights reveal what content resonates, which offers drive action, and how your audience prefers to engage, allowing you to tailor campaigns for maximum impact.

three23 Marketing helps businesses harness these insights by tracking subscriber behavior, analyzing engagement data, and optimizing campaigns to increase opens, clicks, and conversions. With three23, every message is smarter, more targeted, and more effective.

Audience & Behavior Insights

Send the right message to the right audience.

Deliver a seamless and memorable customer experience from the very first moment people discover your business—whether through search, social media, word of mouth, or any other channel—through every interaction they have with your brand.

 

From the first impression to the point of engagement and beyond, ensure every touchpoint, both online and offline, feels effortless, professional, and thoughtfully tailored to their needs.

 

By creating a cohesive and consistent journey, you not only make it easy for potential customers to understand and connect with your brand, but you also build trust, loyalty, and long-term relationships that drive meaningful growth for your business."

Personalization and targeting in SMS marketing involve sending messages tailored to individual subscribers based on their behavior, preferences, location, or purchase history. By delivering relevant content to the right audience at the right time, businesses can increase engagement, drive conversions, and strengthen customer relationships.

three23 Marketing helps businesses implement advanced personalization and targeting strategies for SMS campaigns, ensuring messages resonate, capture attention, and inspire action. With three23, your SMS marketing reaches the right people with the right message every time.

Personalization & Targeting

Boost loyalty and repeat sales with smart lifecycle and retention strategies.

We’ll create a user-friendly website where customers can quickly find answers and easily engage with your brand throughout the site.

We’ll optimize your small business website for maximum performance.

We’ll also build a site that looks professional on all devices, from mobile phones and tablets to desktops alike.

Paid ads help businesses reach their target audience quickly and drive measurable results.

 

By targeting users based on demographics, interests, and behavior, you can ensure your message reaches the right people at the right time.

 

With real-time tracking of clicks, impressions, and conversions, campaigns can be continually optimized for better performance.

 

When managed strategically, paid ads boost brand awareness, generate leads, increase sales, and deliver a strong return on investment.

Lifecycle & Retention

SMS & Email FAQs

  • Digital marketing increases your visibility when homeowners and businesses search for painters online. Through SEO, paid ads, and local optimization, your company shows up at the right time—driving more estimate requests and booked projects.

  • We work with a wide range of industries, including but not limited to professional services, healthcare, home services, e-commerce, real estate, hospitality, education, nonprofits, and B2B companies. Our strategies are customized to each industry’s goals, audience, and competitive landscape.

    We provide SEO, website optimization, paid advertising, reputation management, SMS and email campaigns, and analytics—everything needed to generate consistent leads and grow your painting business.

  • Yes. Every industry has unique challenges, regulations, and customer behavior. We tailor our approach—SEO, paid ads, content, web design, and analytics—based on industry-specific data, search intent, and conversion patterns.

    Yes. We focus on local SEO, Google Business Profile optimization, and location-based ads to attract nearby customers actively searching for residential or commercial painting services.

  • That’s not a problem. In fact, niche industries often benefit the most from targeted digital marketing. We conduct in-depth research to understand your audience, competitors, and opportunities—even if your market is highly specialized.

    Paid campaigns can generate leads quickly, often within weeks. SEO and reputation-building efforts typically deliver strong, long-term results over a few months.

  • Yes. We support both B2B and B2C organizations. Our strategies adapt to longer sales cycles, lead nurturing, and account-based marketing for B2B, as well as high-intent traffic and conversion optimization for B2C.

    Absolutely. We tailor marketing strategies for both residential painters and commercial painting contractors based on your services, target audience, and service areas.

  • We do. We work with local businesses, regional brands, national companies, and multi-location organizations. Our strategies account for local SEO, geographic targeting, and location-based performance tracking when needed.

    Yes. We help generate more positive reviews, monitor feedback, and respond professionally—building trust and credibility with potential clients.

  • Timelines vary by industry, competition level, and service mix. Paid advertising can generate results quickly, while SEO and organic growth typically build over time. We set clear expectations and milestones based on your specific industry and goals.

    Yes. We improve site speed, mobile performance, messaging, and calls-to-action to turn visitors into estimate requests and phone calls.

  • Timelines vary by industry, competition level, and service mix. Paid advertising can generate results quickly, while SEO and organic growth typically build over time. We set clear expectations and milestones based on your specific industry and goals.

    We track website traffic, phone calls, form submissions, and campaign performance so you know exactly what’s driving leads and revenue.

  • Timelines vary by industry, competition level, and service mix. Paid advertising can generate results quickly, while SEO and organic growth typically build over time. We set clear expectations and milestones based on your specific industry and goals.

    Yes. Our strategies are designed to scale with your business, whether you’re adding crews, expanding service areas, or increasing monthly job volume.

  • Timelines vary by industry, competition level, and service mix. Paid advertising can generate results quickly, while SEO and organic growth typically build over time. We set clear expectations and milestones based on your specific industry and goals.

    Simply reach out for a consultation. We’ll review your current marketing, identify opportunities, and build a customized growth plan for your painting business.

Why is User Behavior Tracking Important?

User behavior tracking is important because it transforms guesswork into insight. Without it, you're making decisions based on assumptions about what users want or need.

 

With tracking, you see exactly how people actually use your site—where they get confused, what captures their attention, and what drives them to convert or leave.

This data helps you fix friction points before they cost you customers, prioritize improvements based on real user behavior rather than opinions, and increase conversions by understanding what motivates action.

 

It also enables you to personalize experiences based on how different segments behave and prove ROI by connecting user actions to business outcomes.

List Building & Growth

Grow a high-quality subscriber list that
drives engagement and conversions.

List building and growth is the process of growing a targeted audience for your SMS and email marketing campaigns. It focuses on capturing contacts who are genuinely interested in your brand through sign-ups, lead magnets, website forms, social media, and other channels. A high-quality, engaged list ensures your messages reach the right people, increasing open rates, clicks, and conversions.

three23 Marketing helps businesses grow their subscriber lists strategically, using proven tactics to attract qualified leads, maintain list health, and expand reach—turning contacts into engaged customers.

Turn subscriber data into smarter campaigns that boost engagement and conversions.

Audience and behavior insights for SMS and email marketing involve analyzing how subscribers interact with your messages—such as opens, clicks, responses, and engagement patterns. These insights reveal what content resonates, which offers drive action, and how your audience prefers to engage, allowing you to tailor campaigns for maximum impact.

three23 Marketing helps businesses harness these insights by tracking subscriber behavior, analyzing engagement data, and optimizing campaigns to increase opens, clicks, and conversions. With three23, every message is smarter, more targeted, and more effective.

Audience & Behavior Insights

Personalization & Targeting

Send the right message to the right audience.

Personalization and targeting in SMS marketing involve sending messages tailored to individual subscribers based on their behavior, preferences, location, or purchase history. By delivering relevant content to the right audience at the right time, businesses can increase engagement, drive conversions, and strengthen customer relationships.

three23 Marketing helps businesses implement advanced personalization and targeting strategies for SMS campaigns, ensuring messages resonate, capture attention, and inspire action. With three23, your SMS marketing reaches the right people with the right message every time.

Test, refine, and optimize campaigns to boost engagement, conversions, and ROI.

Campaign optimization and testing is the process of continuously improving marketing campaigns to achieve better results. By experimenting with ad creatives, messaging, targeting, and timing, businesses can identify what resonates most with their audience and maximize engagement, conversions, and ROI.

three23 Marketing helps businesses implement structured testing, analyze results, and refine campaigns for peak performance. With their expertise, you can ensure every campaign is data-driven, efficient, and delivering measurable growth.

Campaign Optimization & Testing

Reporting & Visualization

Visualize your data to uncover insights and drive smarter marketing decisions.

Reporting and visualization is the process of collecting marketing data and presenting it in clear, easy-to-understand charts, graphs, and dashboards. It helps businesses quickly see performance trends, identify opportunities, and make data-driven decisions without sifting through raw data.

three23 Marketing helps businesses set up customized reports and visual dashboards that highlight key metrics, track progress, and uncover actionable insights. With three23, you can monitor performance at a glance, optimize strategies faster, and communicate results clearly across your team.

Boost loyalty and repeat sales with smart lifecycle and retention strategies.

Paid ads help businesses reach their target audience quickly and drive measurable results.

 

By targeting users based on demographics, interests, and behavior, you can ensure your message reaches the right people at the right time.

 

With real-time tracking of clicks, impressions, and conversions, campaigns can be continually optimized for better performance.

 

When managed strategically, paid ads boost brand awareness, generate leads, increase sales, and deliver a strong return on investment.

Lifecycle & Retention

  • If you don’t see your industry listed, don’t worry. Our strategies are built around your audience, goals, and data—not a fixed industry template. We regularly work with niche and emerging industries and can tailor a custom approach for your business.

    Digital marketing increases your visibility when homeowners and businesses search for painters online. Through SEO, paid ads, and local optimization, your company shows up at the right time—driving more estimate requests and booked projects.

  • We work with a wide range of industries, including but not limited to professional services, healthcare, home services, e-commerce, real estate, hospitality, education, nonprofits, and B2B companies. Our strategies are customized to each industry’s goals, audience, and competitive landscape.

    We provide SEO, website optimization, paid advertising, reputation management, SMS and email campaigns, and analytics—everything needed to generate consistent leads and grow your painting business.

  • Yes. Every industry has unique challenges, regulations, and customer behavior. We tailor our approach—SEO, paid ads, content, web design, and analytics—based on industry-specific data, search intent, and conversion patterns.

    Yes. We focus on local SEO, Google Business Profile optimization, and location-based ads to attract nearby customers actively searching for residential or commercial painting services.

  • That’s not a problem. In fact, niche industries often benefit the most from targeted digital marketing. We conduct in-depth research to understand your audience, competitors, and opportunities—even if your market is highly specialized.

    Paid campaigns can generate leads quickly, often within weeks. SEO and reputation-building efforts typically deliver strong, long-term results over a few months.

  • Yes. We support both B2B and B2C organizations. Our strategies adapt to longer sales cycles, lead nurturing, and account-based marketing for B2B, as well as high-intent traffic and conversion optimization for B2C.

    Absolutely. We tailor marketing strategies for both residential painters and commercial painting contractors based on your services, target audience, and service areas.

  • We do. We work with local businesses, regional brands, national companies, and multi-location organizations. Our strategies account for local SEO, geographic targeting, and location-based performance tracking when needed.

    Yes. We help generate more positive reviews, monitor feedback, and respond professionally—building trust and credibility with potential clients.

  • Timelines vary by industry, competition level, and service mix. Paid advertising can generate results quickly, while SEO and organic growth typically build over time. We set clear expectations and milestones based on your specific industry and goals.

    Yes. We improve site speed, mobile performance, messaging, and calls-to-action to turn visitors into estimate requests and phone calls.

  • Timelines vary by industry, competition level, and service mix. Paid advertising can generate results quickly, while SEO and organic growth typically build over time. We set clear expectations and milestones based on your specific industry and goals.

    We track website traffic, phone calls, form submissions, and campaign performance so you know exactly what’s driving leads and revenue.

  • Timelines vary by industry, competition level, and service mix. Paid advertising can generate results quickly, while SEO and organic growth typically build over time. We set clear expectations and milestones based on your specific industry and goals.

    Yes. Our strategies are designed to scale with your business, whether you’re adding crews, expanding service areas, or increasing monthly job volume.

  • Timelines vary by industry, competition level, and service mix. Paid advertising can generate results quickly, while SEO and organic growth typically build over time. We set clear expectations and milestones based on your specific industry and goals.

    Simply reach out for a consultation. We’ll review your current marketing, identify opportunities, and build a customized growth plan for your painting business.

SMS & Email FAQs

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Learn how your business can grow online in 2026!

Click below to get your FREE 2026 Digital Marketing Guide and a personalized audit of your website.

By clicking submit, you consent to three23's Terms of Use and Privacy Policy.

Get unlimited support wherever you are in your business journey

Need help deciding what you need for your business? Let our experts walk you through a personalized demonstration to help you find the perfect fit. Once you become a three23 partner, you’ll get a dedicated representative with unlimited onboarding sessions and 24/7 support.

istockphoto-1319763709-612x612.jpg
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