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Generate more leads with smart, conversion-focused strategies designed to turn interest into action.
Help your brand sell online effortlessly, reaching customers anywhere, anytime.
Drive more sales and grow your online store with three23 Marketing’s ecommerce expertise.
By providing your email address, you consent to three23's Terms of Use and Privacy Policy.
By providing your email address, you consent to three23's Terms of Use and Privacy Policy.
SEO management is the ongoing process of improving and maintaining a website’s visibility in search engines like Google so the right people can find it.
It goes beyond one-time optimizations and focuses on consistent, long-term growth.
It typically includes keyword research, on-page optimization (like content, titles, and meta descriptions), technical SEO (site speed, indexing, and structure), content strategy, and link building.
SEO management also involves monitoring performance, analyzing data, and adjusting strategies as search algorithms and user behavior change.
In simple terms, SEO management is about making sure your website stays competitive in search results, attracts qualified traffic, and turns visitors into customers over time.
What is Search Engine Optimization?
What is E-Commerce?
E-commerce is the strategy, technology, and optimization behind selling products or services online. It includes building and managing online stores, optimizing the buying experience, integrating payments and inventory, and using data to increase conversions, revenue, and customer lifetime value.
Help clients book your custom services online.
We’ll create a user-friendly website where customers can quickly find answers and easily engage with your brand throughout the site.
We’ll optimize your small business website for maximum performance.
We’ll also build a site that looks professional on all devices, from mobile phones and tablets to desktops alike.
We’ll create a user-friendly website where customers can quickly find answers and easily engage with your brand throughout the site.
We’ll optimize your small business website for maximum performance.
We’ll also build a site that looks professional on all devices, from mobile phones and tablets to desktops alike.
Lifecycle & Retention
Your storefront should do more than look good — it should drive sales.
Your e-commerce storefront is the foundation of your online revenue. It includes design, site architecture, mobile responsiveness, page speed, navigation, and overall usability. A well-built storefront guides customers naturally from product discovery to checkout, builds trust through strong branding and UX best practices, and removes friction that can prevent purchases. In today’s competitive market, even small usability issues can significantly impact revenue.
three23 designs and optimizes high-performing storefronts built for growth. We create clean, intuitive shopping experiences that prioritize speed, clarity, and conversion. From UX strategy and design to development and performance optimization, we ensure your store not only represents your brand—but drives measurable sales results.
Storefront & User Experience
Need help deciding what you need for your business? Let our experts walk you through a personalized demonstration to help you find the perfect fit. Once you become a three23 partner, you’ll get a dedicated representative with unlimited onboarding sessions and 24/7 support.
Contact Us >
Get unlimited support wherever you are in your business journey
Need help deciding what you need for your business? Let our experts walk you through a personalized demonstration to help you find the perfect fit. Once you become a three23 partner, you’ll get a dedicated representative with unlimited onboarding sessions and 24/7 support.
Drive more sales and grow your online store with three23 Marketing’s ecommerce expertise.
Help your brand sell online effortlessly, reaching customers anywhere, anytime.
Work with our professional website design team to create a modern website that elevates your online presence and drives new business.
By providing your email address, you consent to three23's Terms of Use and Privacy Policy.
By providing your email address, you consent to three23's Terms of Use and Privacy Policy.
What is user behavior tracking?
User behavior tracking is the process of monitoring and analyzing how visitors interact with your website or app. It captures key metrics like page views, clicks, scroll depth, navigation paths, time spent on each page, and specific actions such as form submissions or purchases.
By revealing user patterns and identifying drop-off points, behavior tracking provides valuable insights that help you optimize the user experience, fix problem areas, and make strategic, data-driven decisions to improve conversion rates and overall site performance.
What is SEO?
Lead generation is the process of attracting potential customers and capturing their contact information.
Businesses use strategies like social media, email campaigns, paid ads, and content offers to engage interested prospects.
SEO management is the ongoing process of improving and maintaining a website’s visibility in search engines like Google so the right people can find it.
It goes beyond one-time optimizations and focuses on consistent, long-term growth.
It typically includes keyword research, on-page optimization (like content, titles, and meta descriptions), technical SEO (site speed, indexing, and structure), content strategy, and link building.
SEO management also involves monitoring performance, analyzing data, and adjusting strategies as search algorithms and user behavior change.
In simple terms, SEO management is about making sure your website stays competitive in search results, attracts qualified traffic, and turns visitors into customers over time.
Captured leads can then be nurtured with targeted messaging to encourage conversions.
Effective lead generation builds a steady pipeline of opportunities that drives growth and revenue.
Why is
E-Commerce important?
Tag management is important because it ensures your tracking is accurate, efficient, and scalable. Without proper tag management, data can be inconsistent, incomplete, or slow to load, making it hard to measure marketing performance or understand user behavior.
A good Tag Management System (TMS) lets you deploy and update tracking codes quickly without touching your website’s code, reduces errors, improves page speed, and consolidates data from multiple tools. This means you can trust your analytics, make smarter marketing decisions, optimize campaigns faster, and ultimately drive better results for your business.
Your storefront should do more than look good — it should drive sales.
Your e-commerce storefront is the foundation of your online revenue. It includes design, site architecture, mobile responsiveness, page speed, navigation, and overall usability. A well-built storefront guides customers naturally from product discovery to checkout, builds trust through strong branding and UX best practices, and removes friction that can prevent purchases. In today’s competitive market, even small usability issues can significantly impact revenue.
three23 designs and optimizes high-performing storefronts built for growth. We create clean, intuitive shopping experiences that prioritize speed, clarity, and conversion. From UX strategy and design to development and performance optimization, we ensure your store not only represents your brand—but drives measurable sales results.
Storefront & User Experience
What is E-Commerce?
E-commerce is the strategy, technology, and optimization behind selling products or services online. It includes building and managing online stores, optimizing the buying experience, integrating payments and inventory, and using data to increase conversions, revenue, and customer lifetime value.
Maximize the value
of every visitor.
Deliver a seamless and memorable customer experience from the very first moment people discover your business—whether through search, social media, word of mouth, or any other channel—through every interaction they have with your brand.
From the first impression to the point of engagement and beyond, ensure every touchpoint, both online and offline, feels effortless, professional, and thoughtfully tailored to their needs.
By creating a cohesive and consistent journey, you not only make it easy for potential customers to understand and connect with your brand, but you also build trust, loyalty, and long-term relationships that drive meaningful growth for your business."
Conversion optimization focuses on improving the percentage of visitors who take action—whether that’s making a purchase, adding to cart, or completing checkout. It involves analyzing customer behavior, identifying friction points, testing variations, optimizing product pages, refining calls-to-action, and improving checkout flows. Small data-driven improvements can lead to significant increases in revenue without increasing traffic.
We take a strategic, data-backed approach to CRO. Three23 evaluates your full sales funnel, identifies drop-off points, and implements ongoing testing to improve performance. Through A/B testing, behavioral analysis, and UX refinement, we turn more of your existing traffic into revenue.
Conversion Optimization
Turn data into actionable growth strategies.
Deliver a seamless and memorable customer experience from the very first moment people discover your business—whether through search, social media, word of mouth, or any other channel—through every interaction they have with your brand.
From the first impression to the point of engagement and beyond, ensure every touchpoint, both online and offline, feels effortless, professional, and thoughtfully tailored to their needs.
By creating a cohesive and consistent journey, you not only make it easy for potential customers to understand and connect with your brand, but you also build trust, loyalty, and long-term relationships that drive meaningful growth for your business."
Analytics provides visibility into how customers interact with your store. It tracks user behavior, funnel progression, campaign performance, revenue attribution, and customer lifetime value. Without accurate data, scaling becomes guesswork. Strong performance tracking allows businesses to identify opportunities, eliminate inefficiencies, and make confident strategic decisions.
We implement comprehensive tracking systems and build clear performance dashboards that connect marketing efforts to revenue outcomes. three23 translates complex data into actionable insights, helping you understand what’s working, what’s not, and where to invest for maximum ROI.
Analytics & Performance Tracking
Deliver a seamless and memorable customer experience from the very first moment people discover your business—whether through search, social media, word of mouth, or any other channel—through every interaction they have with your brand.
From the first impression to the point of engagement and beyond, ensure every touchpoint, both online and offline, feels effortless, professional, and thoughtfully tailored to their needs.
By creating a cohesive and consistent journey, you not only make it easy for potential customers to understand and connect with your brand, but you also build trust, loyalty, and long-term relationships that drive meaningful growth for your business."
Product and catalog management ensures your inventory is organized, optimized, and easy to navigate. This includes category structure, filtering systems, product descriptions, imagery, pricing logic, inventory management, and merchandising strategy. A well-managed catalog improves user experience, supports SEO visibility, and simplifies backend operations as your product line grows.
three23 builds scalable catalog systems designed for clarity and conversion. We optimize product content for search and usability, implement smart category structures, and ensure backend systems support operational efficiency. The result is a streamlined shopping experience that makes buying simple and scalable.
Structure your products for performance and scalability.
Product & Catalog Management
Drive qualified traffic that converts.
Deliver a seamless and memorable customer experience from the very first moment people discover your business—whether through search, social media, word of mouth, or any other channel—through every interaction they have with your brand.
From the first impression to the point of engagement and beyond, ensure every touchpoint, both online and offline, feels effortless, professional, and thoughtfully tailored to their needs.
By creating a cohesive and consistent journey, you not only make it easy for potential customers to understand and connect with your brand, but you also build trust, loyalty, and long-term relationships that drive meaningful growth for your business."
Traffic acquisition is about attracting the right audience at the right time through strategic marketing channels. This includes SEO, paid search, paid social, shopping campaigns, email marketing, remarketing, and marketplace strategies. Effective acquisition is not just about volume—it’s about targeting high-intent users who are more likely to convert and generate long-term value.
three23 develops data-driven marketing strategies aligned with your revenue goals. We identify the most profitable channels, build targeted campaigns, and continuously optimize performance to increase return on ad spend. Our approach focuses on sustainable growth—bringing in traffic that converts and supports long-term scalability.
Marketing & Traffic Acquisition
Build loyalty that drives long-term revenue.
Deliver a seamless and memorable customer experience from the very first moment people discover your business—whether through search, social media, word of mouth, or any other channel—through every interaction they have with your brand.
From the first impression to the point of engagement and beyond, ensure every touchpoint, both online and offline, feels effortless, professional, and thoughtfully tailored to their needs.
By creating a cohesive and consistent journey, you not only make it easy for potential customers to understand and connect with your brand, but you also build trust, loyalty, and long-term relationships that drive meaningful growth for your business."
Retention focuses on nurturing customers after the first purchase. It includes email and SMS automation, loyalty programs, personalized recommendations, post-purchase engagement, and re-engagement campaigns. Increasing retention and lifetime value is often more cost-effective than acquiring new customers, making it a critical component of sustainable e-commerce growth.
three23 builds lifecycle marketing systems that keep customers engaged beyond checkout. We develop automated flows, segmentation strategies, and personalized messaging that increase repeat purchases and strengthen brand loyalty. By focusing on long-term relationships, we help transform one-time buyers into loyal brand advocates.
Retention & Customer Lifecycle
Boost loyalty and repeat sales with smart lifecycle and retention strategies.
We’ll create a user-friendly website where customers can quickly find answers and easily engage with your brand throughout the site.
We’ll optimize your small business website for maximum performance.
We’ll also build a site that looks professional on all devices, from mobile phones and tablets to desktops alike.
Paid ads help businesses reach their target audience quickly and drive measurable results.
By targeting users based on demographics, interests, and behavior, you can ensure your message reaches the right people at the right time.
With real-time tracking of clicks, impressions, and conversions, campaigns can be continually optimized for better performance.
When managed strategically, paid ads boost brand awareness, generate leads, increase sales, and deliver a strong return on investment.
Lifecycle & Retention
E-Commerce FAQs
E-commerce marketing involves strategies used to drive traffic, increase conversions, and grow online sales for an online store. This includes channels like paid ads, SEO, email marketing, social media, and conversion optimization.
We typically work with most major platforms, including:
-
Shopify
-
WooCommerce
-
BigCommerce
-
Magento
-
Squarespace / Wix e-commerce
If your store is on a different platform, we can usually still integrate marketing tools and campaigns.
-
Our e-commerce services can include:
-
Paid advertising (Google Shopping, Google Ads, Meta Ads)
-
Product page SEO
-
Conversion rate optimization
-
Email & SMS marketing automation
-
Product feed management
-
Retargeting campaigns
-
Landing page optimization
-
Analytics and reporting
-
Paid advertising campaigns can begin producing traffic and sales within the first few weeks.
SEO and organic growth strategies usually take 3–6 months to gain significant traction.No. Many brands start with modest ad budgets and scale as sales increase. We help determine a budget that balances profitability and growth.
Yes. We frequently audit and optimize existing campaigns to improve performance, reduce wasted ad spend, and increase return on ad spend (ROAS).
Yes. Getting traffic is only half the equation. We analyze your store to improve:
-
Product page design
-
Checkout flow
-
Trust signals
-
Mobile usability
-
Page speed
These improvements help turn more visitors into paying customers.
-
We implement tracking through tools like:
-
Google Analytics
-
Google Tag Manager
-
Conversion APIs
-
Platform analytics (Shopify, WooCommerce, etc.)
Clients receive clear reports on traffic, sales, ad spend, and ROI.
-
Yes. We can act as your full marketing partner, managing advertising, SEO, email campaigns, and ongoing optimization to grow your online store.
Getting started is simple.
We begin with:
-
A discovery call
-
A review of your store and current marketing
-
A custom strategy and proposal
-
Why is User Behavior Tracking Important?
User behavior tracking is important because it transforms guesswork into insight. Without it, you're making decisions based on assumptions about what users want or need.
With tracking, you see exactly how people actually use your site—where they get confused, what captures their attention, and what drives them to convert or leave.
This data helps you fix friction points before they cost you customers, prioritize improvements based on real user behavior rather than opinions, and increase conversions by understanding what motivates action.
It also enables you to personalize experiences based on how different segments behave and prove ROI by connecting user actions to business outcomes.
Conversion Optimization
Maximize the value
of every visitor.
Conversion optimization focuses on improving the percentage of visitors who take action—whether that’s making a purchase, adding to cart, or completing checkout. It involves analyzing customer behavior, identifying friction points, testing variations, optimizing product pages, refining calls-to-action, and improving checkout flows. Small data-driven improvements can lead to significant increases in revenue without increasing traffic.
We take a strategic, data-backed approach to CRO. three23 evaluates your full sales funnel, identifies drop-off points, and implements ongoing testing to improve performance. Through A/B testing, behavioral analysis, and UX refinement, we turn more of your existing traffic into revenue.
Structure your products for performance and scalability.
Product and catalog management ensures your inventory is organized, optimized, and easy to navigate. This includes category structure, filtering systems, product descriptions, imagery, pricing logic, inventory management, and merchandising strategy. A well-managed catalog improves user experience, supports SEO visibility, and simplifies backend operations as your product line grows.
three23 builds scalable catalog systems designed for clarity and conversion. We optimize product content for search and usability, implement smart category structures, and ensure backend systems support operational efficiency. The result is a streamlined shopping experience that makes buying simple and scalable.
Product & Catalog Management
Marketing & Traffic Acquisition
Drive qualified traffic that converts.
Traffic acquisition is about attracting the right audience at the right time through strategic marketing channels. This includes SEO, paid search, paid social, shopping campaigns, email marketing, remarketing, and marketplace strategies. Effective acquisition is not just about volume—it’s about targeting high-intent users who are more likely to convert and generate long-term value.
three23 develops data-driven marketing strategies aligned with your revenue goals. We identify the most profitable channels, build targeted campaigns, and continuously optimize performance to increase return on ad spend. Our approach focuses on sustainable growth—bringing in traffic that converts and supports long-term scalability.
Turn data into actionable growth strategies.
ROI and performance measurement ensures that all tracked interactions, conversions, and campaigns are connected to meaningful business outcomes. It’s about understanding which marketing efforts drive the most value, how campaigns perform over time, and where resources can be optimized for maximum impact.
three23 Marketing helps by implementing a tag management system that accurately captures relevant metrics, integrates with your analytics and advertising platforms, and visualizes performance in actionable dashboards. With our approach, you can clearly measure ROI, identify high-performing channels, optimize campaigns effectively, and make confident decisions that drive growth and profitability.
Analytics & Performance Tracking
Retention & Customer Lifecycle
Build loyalty that drives long-term revenue.
Retention focuses on nurturing customers after the first purchase. It includes email and SMS automation, loyalty programs, personalized recommendations, post-purchase engagement, and re-engagement campaigns. Increasing retention and lifetime value is often more cost-effective than acquiring new customers, making it a critical component of sustainable e-commerce growth.
three23 builds lifecycle marketing systems that keep customers engaged beyond checkout. We develop automated flows, segmentation strategies, and personalized messaging that increase repeat purchases and strengthen brand loyalty. By focusing on long-term relationships, we help transform one-time buyers into loyal brand advocates.
Test, refine, and optimize campaigns to boost engagement, conversions, and ROI.
Campaign optimization and testing is the process of continuously improving marketing campaigns to achieve better results. By experimenting with ad creatives, messaging, targeting, and timing, businesses can identify what resonates most with their audience and maximize engagement, conversions, and ROI.
three23 Marketing helps businesses implement structured testing, analyze results, and refine campaigns for peak performance. With their expertise, you can ensure every campaign is data-driven, efficient, and delivering measurable growth.
Campaign Optimization & Testing
Reporting & Visualization
Visualize your data to uncover insights and drive smarter marketing decisions.
Reporting and visualization is the process of collecting marketing data and presenting it in clear, easy-to-understand charts, graphs, and dashboards. It helps businesses quickly see performance trends, identify opportunities, and make data-driven decisions without sifting through raw data.
three23 Marketing helps businesses set up customized reports and visual dashboards that highlight key metrics, track progress, and uncover actionable insights. With three23, you can monitor performance at a glance, optimize strategies faster, and communicate results clearly across your team.
Boost loyalty and repeat sales with smart lifecycle and retention strategies.
Paid ads help businesses reach their target audience quickly and drive measurable results.
By targeting users based on demographics, interests, and behavior, you can ensure your message reaches the right people at the right time.
With real-time tracking of clicks, impressions, and conversions, campaigns can be continually optimized for better performance.
When managed strategically, paid ads boost brand awareness, generate leads, increase sales, and deliver a strong return on investment.
Lifecycle & Retention
If you don’t see your industry listed, don’t worry. Our strategies are built around your audience, goals, and data—not a fixed industry template. We regularly work with niche and emerging industries and can tailor a custom approach for your business.
E-commerce marketing involves strategies used to drive traffic, increase conversions, and grow online sales for an online store. This includes channels like paid ads, SEO, email marketing, social media, and conversion optimization.
We work with a wide range of industries, including but not limited to professional services, healthcare, home services, e-commerce, real estate, hospitality, education, nonprofits, and B2B companies. Our strategies are customized to each industry’s goals, audience, and competitive landscape.
We typically work with most major platforms, including:
-
Shopify
-
WooCommerce
-
BigCommerce
-
Magento
-
Squarespace / Wix e-commerce
If your store is on a different platform, we can usually still integrate marketing tools and campaigns.
-
Yes. Every industry has unique challenges, regulations, and customer behavior. We tailor our approach—SEO, paid ads, content, web design, and analytics—based on industry-specific data, search intent, and conversion patterns.
Our e-commerce services can include:
-
Paid advertising (Google Shopping, Google Ads, Meta Ads)
-
Product page SEO
-
Conversion rate optimization
-
Email & SMS marketing automation
-
Product feed management
-
Retargeting campaigns
-
Landing page optimization
-
Analytics and reporting
-
That’s not a problem. In fact, niche industries often benefit the most from targeted digital marketing. We conduct in-depth research to understand your audience, competitors, and opportunities—even if your market is highly specialized.
Paid advertising campaigns can begin producing traffic and sales within the first few weeks.
SEO and organic growth strategies usually take 3–6 months to gain significant traction.Yes. We support both B2B and B2C organizations. Our strategies adapt to longer sales cycles, lead nurturing, and account-based marketing for B2B, as well as high-intent traffic and conversion optimization for B2C.
No. Many brands start with modest ad budgets and scale as sales increase. We help determine a budget that balances profitability and growth.
We do. We work with local businesses, regional brands, national companies, and multi-location organizations. Our strategies account for local SEO, geographic targeting, and location-based performance tracking when needed.
Yes. We frequently audit and optimize existing campaigns to improve performance, reduce wasted ad spend, and increase return on ad spend (ROAS).
Timelines vary by industry, competition level, and service mix. Paid advertising can generate results quickly, while SEO and organic growth typically build over time. We set clear expectations and milestones based on your specific industry and goals.
Yes. Getting traffic is only half the equation. We analyze your store to improve:
-
Product page design
-
Checkout flow
-
Trust signals
-
Mobile usability
-
Page speed
These improvements help turn more visitors into paying customers.
-
Timelines vary by industry, competition level, and service mix. Paid advertising can generate results quickly, while SEO and organic growth typically build over time. We set clear expectations and milestones based on your specific industry and goals.
We implement tracking through tools like:
-
Google Analytics
-
Google Tag Manager
-
Conversion APIs
-
Platform analytics (Shopify, WooCommerce, etc.)
Clients receive clear reports on traffic, sales, ad spend, and ROI.
-
Timelines vary by industry, competition level, and service mix. Paid advertising can generate results quickly, while SEO and organic growth typically build over time. We set clear expectations and milestones based on your specific industry and goals.
Yes. We can act as your full marketing partner, managing advertising, SEO, email campaigns, and ongoing optimization to grow your online store.
Timelines vary by industry, competition level, and service mix. Paid advertising can generate results quickly, while SEO and organic growth typically build over time. We set clear expectations and milestones based on your specific industry and goals.
Getting started is simple.
We begin with:
-
A discovery call
-
A review of your store and current marketing
-
A custom strategy and proposal
-
E-Commerce FAQs
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Get unlimited support wherever you are in your business journey
Need help deciding what you need for your business? Let our experts walk you through a personalized demonstration to help you find the perfect fit. Once you become a three23 partner, you’ll get a dedicated representative with unlimited onboarding sessions and 24/7 support.