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Get unlimited support wherever you are in your business journey
Need help deciding what you need for your business? Let our experts walk you through a personalized demonstration to help you find the perfect fit. Once you become a three23 partner, you’ll get a dedicated representative with unlimited onboarding sessions and 24/7 support.
Generate more leads with smart, conversion-focused strategies designed to turn interest into action.
Measure. Understand. Grow.
Turn call data into smarter marketing decisions.
By providing your email address, you consent to three23's Terms of Use and Privacy Policy.
Track every call with three23 Marketing to optimize campaigns, increase conversions, and drive growth.
By providing your email address, you consent to three23's Terms of Use and Privacy Policy.
Help clients book your custom services online.
We’ll create a user-friendly website where customers can quickly find answers and easily engage with your brand throughout the site.
We’ll optimize your small business website for maximum performance.
We’ll also build a site that looks professional on all devices, from mobile phones and tablets to desktops alike.
We’ll create a user-friendly website where customers can quickly find answers and easily engage with your brand throughout the site.
We’ll optimize your small business website for maximum performance.
We’ll also build a site that looks professional on all devices, from mobile phones and tablets to desktops alike.
Lifecycle & Retention
What is Call Tracking?
Call tracking is a marketing tool that allows businesses to track, record, and analyze phone calls generated by their marketing efforts. By assigning unique phone numbers to different campaigns, channels, or ads, call tracking shows exactly which sources are driving calls, helping businesses measure ROI, understand customer behavior, and optimize marketing strategies. It turns every call into actionable data, helping you know what’s working, what’s not, and where to focus your marketing efforts.
Know exactly which campaigns drive calls so you can invest smarter and grow faster.
Call attribution is the process of identifying exactly which marketing efforts—whether ads, emails, social campaigns, or search campaigns—are driving phone calls to your business. It goes beyond simply counting calls, showing you the source of each lead and the customer journey that brought them to your phone. With clear attribution, you can measure the effectiveness of your campaigns, identify high-performing channels, and reduce wasted ad spend.
three23 Marketing implements robust call attribution tracking, connecting every call back to the right campaign or marketing touchpoint. We help you understand which strategies are driving real results, so you can make data-driven decisions, optimize your marketing budget, and maximize ROI.
Call Attribution
Reporting & Visualization
Visualize your data to uncover insights and drive smarter marketing decisions.
Reporting and visualization is the process of collecting marketing data and presenting it in clear, easy-to-understand charts, graphs, and dashboards. It helps businesses quickly see performance trends, identify opportunities, and make data-driven decisions without sifting through raw data.
three23 Marketing helps businesses set up customized reports and visual dashboards that highlight key metrics, track progress, and uncover actionable insights. With three23, you can monitor performance at a glance, optimize strategies faster, and communicate results clearly across your team.
SEO management is the ongoing process of improving and maintaining a website’s visibility in search engines like Google so the right people can find it.
It goes beyond one-time optimizations and focuses on consistent, long-term growth.
It typically includes keyword research, on-page optimization (like content, titles, and meta descriptions), technical SEO (site speed, indexing, and structure), content strategy, and link building.
SEO management also involves monitoring performance, analyzing data, and adjusting strategies as search algorithms and user behavior change.
In simple terms, SEO management is about making sure your website stays competitive in search results, attracts qualified traffic, and turns visitors into customers over time.
What is Search Engine Optimization?
Track every call with three23 Marketing to optimize campaigns, increase conversions, and drive growth.
Measure. Understand. Grow.
Turn call data into smarter marketing decisions.
Work with our professional website design team to create a modern website that elevates your online presence and drives new business.
By providing your email address, you consent to three23's Terms of Use and Privacy Policy.
By providing your email address, you consent to three23's Terms of Use and Privacy Policy.
What is user behavior tracking?
User behavior tracking is the process of monitoring and analyzing how visitors interact with your website or app. It captures key metrics like page views, clicks, scroll depth, navigation paths, time spent on each page, and specific actions such as form submissions or purchases.
By revealing user patterns and identifying drop-off points, behavior tracking provides valuable insights that help you optimize the user experience, fix problem areas, and make strategic, data-driven decisions to improve conversion rates and overall site performance.
Why is Call Tracking important?
Call tracking is important because it turns every phone call into measurable, actionable data. It allows businesses to see exactly which marketing campaigns, ads, or channels are driving leads, helping them invest smarter and maximize ROI. Beyond measuring performance, call tracking provides insights into customer behavior and interactions, enabling teams to improve sales and support processes. In short, it gives businesses visibility, control, and the information they need to make smarter decisions and drive growth.
What is SEO?
Lead generation is the process of attracting potential customers and capturing their contact information.
Businesses use strategies like social media, email campaigns, paid ads, and content offers to engage interested prospects.
SEO management is the ongoing process of improving and maintaining a website’s visibility in search engines like Google so the right people can find it.
It goes beyond one-time optimizations and focuses on consistent, long-term growth.
It typically includes keyword research, on-page optimization (like content, titles, and meta descriptions), technical SEO (site speed, indexing, and structure), content strategy, and link building.
SEO management also involves monitoring performance, analyzing data, and adjusting strategies as search algorithms and user behavior change.
In simple terms, SEO management is about making sure your website stays competitive in search results, attracts qualified traffic, and turns visitors into customers over time.
Captured leads can then be nurtured with targeted messaging to encourage conversions.
Effective lead generation builds a steady pipeline of opportunities that drives growth and revenue.
Why is Call Tracking important?
Call tracking is important because it turns every phone call into measurable, actionable data. It allows businesses to see exactly which marketing campaigns, ads, or channels are driving leads, helping them invest smarter and maximize ROI. Beyond measuring performance, call tracking provides insights into customer behavior and interactions, enabling teams to improve sales and support processes. In short, it gives businesses visibility, control, and the information they need to make smarter decisions and drive growth.
Know exactly which campaigns drive calls so you can invest smarter and grow faster.
Call attribution is the process of identifying exactly which marketing efforts—whether ads, emails, social campaigns, or search campaigns—are driving phone calls to your business. It goes beyond simply counting calls, showing you the source of each lead and the customer journey that brought them to your phone. With clear attribution, you can measure the effectiveness of your campaigns, identify high-performing channels, and reduce wasted ad spend.
three23 Marketing implements robust call attribution tracking, connecting every call back to the right campaign or marketing touchpoint. We help you understand which strategies are driving real results, so you can make data-driven decisions, optimize your marketing budget, and maximize ROI.
Call Attribution
What is Call Tracking?
Call tracking is a marketing tool that allows businesses to track, record, and analyze phone calls generated by their marketing efforts. By assigning unique phone numbers to different campaigns, channels, or ads, call tracking shows exactly which sources are driving calls, helping businesses measure ROI, understand customer behavior, and optimize marketing strategies. It turns every call into actionable data, helping you know what’s working, what’s not, and where to focus your marketing efforts.
Capture every conversation and uncover insights to improve performance and customer experience.
Deliver a seamless and memorable customer experience from the very first moment people discover your business—whether through search, social media, word of mouth, or any other channel—through every interaction they have with your brand.
From the first impression to the point of engagement and beyond, ensure every touchpoint, both online and offline, feels effortless, professional, and thoughtfully tailored to their needs.
By creating a cohesive and consistent journey, you not only make it easy for potential customers to understand and connect with your brand, but you also build trust, loyalty, and long-term relationships that drive meaningful growth for your business."
Call recording captures every conversation with potential or current customers, while analytics collects important data such as call duration, time of day, call outcome, and frequency. Together, these tools allow businesses to assess the quality of calls, identify patterns in customer needs, and measure the effectiveness of sales or support teams.
three23 sets up advanced call recording and analytics systems that provide actionable insights. By analyzing call content and performance metrics, we help improve agent effectiveness, refine messaging, uncover customer pain points, and ultimately enhance the overall customer experience.
Call Recording & Analytics
Prioritize the best leads and focus on what really converts.
Deliver a seamless and memorable customer experience from the very first moment people discover your business—whether through search, social media, word of mouth, or any other channel—through every interaction they have with your brand.
From the first impression to the point of engagement and beyond, ensure every touchpoint, both online and offline, feels effortless, professional, and thoughtfully tailored to their needs.
By creating a cohesive and consistent journey, you not only make it easy for potential customers to understand and connect with your brand, but you also build trust, loyalty, and long-term relationships that drive meaningful growth for your business."
Lead scoring and tagging categorize incoming calls based on factors like the source of the call, the potential value of the lead, or the likelihood of conversion. This process allows your team to prioritize high-value leads, focus on the most promising opportunities, and create personalized follow-up strategies. Proper scoring ensures your sales team spends time on the leads that matter most.
three23 Marketing designs and implements lead scoring and tagging systems that highlight your most valuable calls. We help you automate prioritization, streamline follow-ups, and increase conversion rates by ensuring your team focuses on the leads most likely to result in revenue.
Lead Scoring & Tagging
Turn every call into actionable insights for smarter decisions and stronger growth.
Deliver a seamless and memorable customer experience from the very first moment people discover your business—whether through search, social media, word of mouth, or any other channel—through every interaction they have with your brand.
From the first impression to the point of engagement and beyond, ensure every touchpoint, both online and offline, feels effortless, professional, and thoughtfully tailored to their needs.
By creating a cohesive and consistent journey, you not only make it easy for potential customers to understand and connect with your brand, but you also build trust, loyalty, and long-term relationships that drive meaningful growth for your business."
Reporting and insights provide a comprehensive view of your call activity, helping you understand not just how many calls you’re getting, but the quality and impact of those calls. This includes metrics such as call volume, duration, source, outcome, and conversion rates. Insights gleaned from this data reveal trends in customer behavior, the effectiveness of marketing campaigns, and areas where your sales or support teams can improve. With accurate reporting, businesses can make strategic decisions backed by data rather than assumptions.
three23 Marketing designs and implements clear, actionable call reporting systems tailored to your business needs. We transform raw call data into easy-to-understand dashboards and insights, allowing you to monitor campaign performance, identify high-value leads, and optimize marketing strategies. By leveraging these insights, your team can make smarter decisions, improve customer interactions, and drive growth more effectively.
Reporting & Insights
Boost loyalty and repeat sales with smart lifecycle and retention strategies.
We’ll create a user-friendly website where customers can quickly find answers and easily engage with your brand throughout the site.
We’ll optimize your small business website for maximum performance.
We’ll also build a site that looks professional on all devices, from mobile phones and tablets to desktops alike.
Paid ads help businesses reach their target audience quickly and drive measurable results.
By targeting users based on demographics, interests, and behavior, you can ensure your message reaches the right people at the right time.
With real-time tracking of clicks, impressions, and conversions, campaigns can be continually optimized for better performance.
When managed strategically, paid ads boost brand awareness, generate leads, increase sales, and deliver a strong return on investment.
Lifecycle & Retention
Call Tracking FAQs
Call tracking is a marketing technology that attributes incoming phone calls to specific sources—like Google Ads, Facebook campaigns, website pages, keywords, or offline ads. It uses unique tracking phone numbers (or dynamic number insertion on your site) to show which marketing efforts drive calls, helping measure true ROI beyond just website forms or clicks.
You add a small snippet of code to your site (or use a plugin for platforms like WordPress). This enables Dynamic Number Insertion (DNI): Visitors see different phone numbers based on how they arrived (e.g., one for Google search, another for paid ads). When someone calls, the call routes to your main business line while the system logs the source, caller location, duration, keywords (for PPC), and more. Data appears in a dashboard or integrates with Google Analytics/Google Ads.
We provide SEO, website optimization, paid advertising, reputation management, SMS and email campaigns, and analytics—everything needed to generate consistent leads and grow your painting business.
Many leads still prefer calling over filling out forms—especially for services like plumbing, legal, healthcare, or home improvement.
Call tracking reveals:
-
Which channels/campaigns generate the most (and highest-value) calls
-
Underperforming ads to cut waste
-
Peak call times, caller locations, and repeat callers
-
Overall marketing ROI, including offline conversions It closes the gap between online marketing and phone-based sale
Yes. We focus on local SEO, Google Business Profile optimization, and location-based ads to attract nearby customers actively searching for residential or commercial painting services.
-
It improves it! You can import call conversions into Google Ads for better bidding/optimization. No negative SEO impact—Google views it as legitimate tracking. It complements tools like PageSpeed by showing if faster sites lead to more calls.
Paid campaigns can generate leads quickly, often within weeks. SEO and reputation-building efforts typically deliver strong, long-term results over a few months.
Timelines vary by industry, competition level, and service mix. Paid advertising can generate results quickly, while SEO and organic growth typically build over time. We set clear expectations and milestones based on your specific industry and goals.
We track website traffic, phone calls, form submissions, and campaign performance so you know exactly what’s driving leads and revenue.
Boost loyalty and repeat sales with smart lifecycle and retention strategies.
Paid ads help businesses reach their target audience quickly and drive measurable results.
By targeting users based on demographics, interests, and behavior, you can ensure your message reaches the right people at the right time.
With real-time tracking of clicks, impressions, and conversions, campaigns can be continually optimized for better performance.
When managed strategically, paid ads boost brand awareness, generate leads, increase sales, and deliver a strong return on investment.
Lifecycle & Retention
Why is User Behavior Tracking Important?
User behavior tracking is important because it transforms guesswork into insight. Without it, you're making decisions based on assumptions about what users want or need.
With tracking, you see exactly how people actually use your site—where they get confused, what captures their attention, and what drives them to convert or leave.
This data helps you fix friction points before they cost you customers, prioritize improvements based on real user behavior rather than opinions, and increase conversions by understanding what motivates action.
It also enables you to personalize experiences based on how different segments behave and prove ROI by connecting user actions to business outcomes.
Call Recording & Analytics
Capture every conversation and uncover insights to improve performance and customer experience.
Call recording captures every conversation with potential or current customers, while analytics collects important data such as call duration, time of day, call outcome, and frequency. Together, these tools allow businesses to assess the quality of calls, identify patterns in customer needs, and measure the effectiveness of sales or support teams.
three23 sets up advanced call recording and analytics systems that provide actionable insights. By analyzing call content and performance metrics, we help improve agent effectiveness, refine messaging, uncover customer pain points, and ultimately enhance the overall customer experience.
Prioritize the best leads and focus on what really converts.
Lead scoring and tagging categorize incoming calls based on factors like the source of the call, the potential value of the lead, or the likelihood of conversion. This process allows your team to prioritize high-value leads, focus on the most promising opportunities, and create personalized follow-up strategies. Proper scoring ensures your sales team spends time on the leads that matter most.
three23 Marketing designs and implements lead scoring and tagging systems that highlight your most valuable calls. We help you automate prioritization, streamline follow-ups, and increase conversion rates by ensuring your team focuses on the leads most likely to result in revenue.
Lead Scoring & Tagging
Reporting & Insights
Turn every call into actionable insights for smarter decisions and stronger growth.
Reporting and insights provide a comprehensive view of your call activity, helping you understand not just how many calls you’re getting, but the quality and impact of those calls. This includes metrics such as call volume, duration, source, outcome, and conversion rates. Insights gleaned from this data reveal trends in customer behavior, the effectiveness of marketing campaigns, and areas where your sales or support teams can improve. With accurate reporting, businesses can make strategic decisions backed by data rather than assumptions.
three23 Marketing designs and implements clear, actionable call reporting systems tailored to your business needs. We transform raw call data into easy-to-understand dashboards and insights, allowing you to monitor campaign performance, identify high-value leads, and optimize marketing strategies. By leveraging these insights, your team can make smarter decisions, improve customer interactions, and drive growth more effectively.
Test, refine, and optimize campaigns to boost engagement, conversions, and ROI.
Campaign optimization and testing is the process of continuously improving marketing campaigns to achieve better results. By experimenting with ad creatives, messaging, targeting, and timing, businesses can identify what resonates most with their audience and maximize engagement, conversions, and ROI.
three23 Marketing helps businesses implement structured testing, analyze results, and refine campaigns for peak performance. With their expertise, you can ensure every campaign is data-driven, efficient, and delivering measurable growth.
Campaign Optimization & Testing
Call tracking is a marketing technology that attributes incoming phone calls to specific sources—like Google Ads, Facebook campaigns, website pages, keywords, or offline ads. It uses unique tracking phone numbers (or dynamic number insertion on your site) to show which marketing efforts drive calls, helping measure true ROI beyond just website forms or clicks.
You add a small snippet of code to your site (or use a plugin for platforms like WordPress). This enables Dynamic Number Insertion (DNI): Visitors see different phone numbers based on how they arrived (e.g., one for Google search, another for paid ads). When someone calls, the call routes to your main business line while the system logs the source, caller location, duration, keywords (for PPC), and more. Data appears in a dashboard or integrates with Google Analytics/Google Ads.
We provide SEO, website optimization, paid advertising, reputation management, SMS and email campaigns, and analytics—everything needed to generate consistent leads and grow your painting business.
Many leads still prefer calling over filling out forms—especially for services like plumbing, legal, healthcare, or home improvement.
Call tracking reveals:
-
Which channels/campaigns generate the most (and highest-value) calls
-
Underperforming ads to cut waste
-
Peak call times, caller locations, and repeat callers
-
Overall marketing ROI, including offline conversions It closes the gap between online marketing and phone-based sale
Yes. We focus on local SEO, Google Business Profile optimization, and location-based ads to attract nearby customers actively searching for residential or commercial painting services.
-
It improves it! You can import call conversions into Google Ads for better bidding/optimization. No negative SEO impact—Google views it as legitimate tracking. It complements tools like PageSpeed by showing if faster sites lead to more calls.
Paid campaigns can generate leads quickly, often within weeks. SEO and reputation-building efforts typically deliver strong, long-term results over a few months.
Timelines vary by industry, competition level, and service mix. Paid advertising can generate results quickly, while SEO and organic growth typically build over time. We set clear expectations and milestones based on your specific industry and goals.
We track website traffic, phone calls, form submissions, and campaign performance so you know exactly what’s driving leads and revenue.
Call Tracking FAQs
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Get unlimited support wherever you are in your business journey
Need help deciding what you need for your business? Let our experts walk you through a personalized demonstration to help you find the perfect fit. Once you become a three23 partner, you’ll get a dedicated representative with unlimited onboarding sessions and 24/7 support.