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Generate more leads with smart, conversion-focused strategies designed to turn interest into action.
Smarter Ads.
Better Leads.
Work with three23 Marketing to create targeted paid ads that reach the right audience, drive traffic, and grow your business.
By providing your email address, you consent to three23's Terms of Use and Privacy Policy.
By providing your email address, you consent to three23's Terms of Use and Privacy Policy.
What are paid ads?
Paid ads, short for paid advertising, are promotional messages that businesses pay to display on various platforms to reach a targeted audience.
Unlike organic content, which relies on visibility earned naturally, paid ads are intentionally placed to drive specific actions—like website visits, sales, or sign-ups.
Why are paid ads important?
Paid ads matter because they help your business get seen by the right people at the right time. By targeting the audiences most likely to engage with your brand, you can drive traffic, generate leads, and grow your business faster.
They’re easy to measure and adjust, so you can see what’s working, fine-tune your approach, and make the most of your marketing efforts—all while staying competitive and visible in a crowded market.
Help clients book your custom services online.
We’ll create a user-friendly website where customers can quickly find answers and easily engage with your brand throughout the site.
We’ll optimize your small business website for maximum performance.
We’ll also build a site that looks professional on all devices, from mobile phones and tablets to desktops alike.
We’ll create a user-friendly website where customers can quickly find answers and easily engage with your brand throughout the site.
We’ll optimize your small business website for maximum performance.
We’ll also build a site that looks professional on all devices, from mobile phones and tablets to desktops alike.
Lifecycle & Retention
Attract more customers with targeted, high-impact search ads.
Search ads are paid advertisements that appear on search engine results pages, helping businesses reach people actively looking for products or services.
They allow you to target specific keywords, locations, and audiences, putting your brand in front of users at the moment they’re most interested.
By monitoring performance and engagement, you can refine targeting, adjust messaging, and optimize campaigns to drive traffic, generate leads, and achieve measurable results.
Search Ads
Need help deciding what you need for your business? Let our experts walk you through a personalized demonstration to help you find the perfect fit. Once you become a three23 partner, you’ll get a dedicated representative with unlimited onboarding sessions and 24/7 support.
Contact Us >
Get unlimited support wherever you are in your business journey
Need help deciding what you need for your business? Let our experts walk you through a personalized demonstration to help you find the perfect fit. Once you become a three23 partner, you’ll get a dedicated representative with unlimited onboarding sessions and 24/7 support.
Work with three23 Marketing to create targeted paid ads that reach the right audience, drive traffic, and grow your business.
Smarter Ads.
Better Leads.
Work with our professional website design team to create a modern website that elevates your online presence and drives new business.
By providing your email address, you consent to three23's Terms of Use and Privacy Policy.
By providing your email address, you consent to three23's Terms of Use and Privacy Policy.
What is user behavior tracking?
User behavior tracking is the process of monitoring and analyzing how visitors interact with your website or app. It captures key metrics like page views, clicks, scroll depth, navigation paths, time spent on each page, and specific actions such as form submissions or purchases.
By revealing user patterns and identifying drop-off points, behavior tracking provides valuable insights that help you optimize the user experience, fix problem areas, and make strategic, data-driven decisions to improve conversion rates and overall site performance.
What are paid ads?
Paid ads, short for paid advertising, are promotional messages that businesses pay to display on various platforms to reach a targeted audience.
Unlike organic content, which relies on visibility earned naturally, paid ads are intentionally placed to drive specific actions—like website visits, sales, or sign-ups.
Why are paid ads important?
Paid ads matter because they help your business get seen by the right people at the right time. By targeting the audiences most likely to engage with your brand, you can drive traffic, generate leads, and grow your business faster.
They’re easy to measure and adjust, so you can see what’s working, fine-tune your approach, and make the most of your marketing efforts—all while staying competitive and visible in a crowded market.
Attract more customers with targeted, high-impact search ads.
Deliver a seamless and memorable customer experience from the very first moment people discover your business—whether through search, social media, word of mouth, or any other channel—through every interaction they have with your brand.
From the first impression to the point of engagement and beyond, ensure every touchpoint, both online and offline, feels effortless, professional, and thoughtfully tailored to their needs.
By creating a cohesive and consistent journey, you not only make it easy for potential customers to understand and connect with your brand, but you also build trust, loyalty, and long-term relationships that drive meaningful growth for your business."
Capture every click, impression, and interaction from your search ads to gain a complete picture of how users engage with your campaigns.
By tracking this data in real time, you can understand which keywords, ads, and landing pages are driving the most engagement and conversions.
These insights empower you to refine targeting, adjust bids, optimize ad creative, and allocate your budget more effectively.
With a full view of performance, your search ad campaigns can reach the right audience, drive measurable results, and maximize your return on investment.
Search Ads
Reach the right audience and grow your brand with targeted social ads.
Deliver a seamless and memorable customer experience from the very first moment people discover your business—whether through search, social media, word of mouth, or any other channel—through every interaction they have with your brand.
From the first impression to the point of engagement and beyond, ensure every touchpoint, both online and offline, feels effortless, professional, and thoughtfully tailored to their needs.
By creating a cohesive and consistent journey, you not only make it easy for potential customers to understand and connect with your brand, but you also build trust, loyalty, and long-term relationships that drive meaningful growth for your business."
Social ads are a powerful way to reach your audience where they spend the most time—on platforms like Facebook, Instagram, LinkedIn, and TikTok.
By targeting users based on demographics, interests, behaviors, and location, businesses can put their message in front of the people most likely to engage.
Unlike organic posts, social ads give immediate visibility, helping brands drive traffic, generate leads, and increase sales quickly.
Beyond reach, social ads provide valuable insights into audience behavior and campaign performance. Every click, view, and interaction can be tracked in real time, allowing marketers to refine targeting, adjust creative, and optimize budgets for maximum impact.
When used strategically, social ads not only boost engagement and conversions but also strengthen brand awareness and build long-term customer relationships.
Social Ads
Retarget past visitors to increase engagement and drive conversions.
Deliver a seamless and memorable customer experience from the very first moment people discover your business—whether through search, social media, word of mouth, or any other channel—through every interaction they have with your brand.
From the first impression to the point of engagement and beyond, ensure every touchpoint, both online and offline, feels effortless, professional, and thoughtfully tailored to their needs.
By creating a cohesive and consistent journey, you not only make it easy for potential customers to understand and connect with your brand, but you also build trust, loyalty, and long-term relationships that drive meaningful growth for your business."
Retargeting and remarketing are digital advertising strategies designed to reconnect with people who have previously interacted with your brand.
Whether someone visited your website, engaged with your social media, or added items to their cart, these strategies ensure your business stays visible, reminding potential customers of your products or services.
By showing tailored ads to these audiences, you can increase the chances they’ll return and complete a desired action.
These strategies also help maximize the return on your marketing efforts. Instead of reaching a broad audience that may not be ready to convert, retargeting and remarketing focus on users who have already shown interest, making campaigns more efficient and cost-effective.
With ongoing optimization, you can refine messaging, timing, and targeting to boost engagement, drive conversions, and strengthen overall brand loyalty.
Remarketing & Retargeting
Optimize for peak performance and maximum results.
Deliver a seamless and memorable customer experience from the very first moment people discover your business—whether through search, social media, word of mouth, or any other channel—through every interaction they have with your brand.
From the first impression to the point of engagement and beyond, ensure every touchpoint, both online and offline, feels effortless, professional, and thoughtfully tailored to their needs.
By creating a cohesive and consistent journey, you not only make it easy for potential customers to understand and connect with your brand, but you also build trust, loyalty, and long-term relationships that drive meaningful growth for your business."
Optimizing paid ads is all about getting the most out of every dollar you spend.
By analyzing performance data, testing ad creatives, refining targeting, and adjusting bids, you can reach the right audience more effectively, boost engagement, and increase conversions.
Continuous optimization ensures your campaigns stay efficient, competitive, and aligned with your business goals, delivering the highest possible return on investment.
Optimization & Performance
Boost loyalty and repeat sales with smart lifecycle and retention strategies.
We’ll create a user-friendly website where customers can quickly find answers and easily engage with your brand throughout the site.
We’ll optimize your small business website for maximum performance.
We’ll also build a site that looks professional on all devices, from mobile phones and tablets to desktops alike.
Paid ads help businesses reach their target audience quickly and drive measurable results.
By targeting users based on demographics, interests, and behavior, you can ensure your message reaches the right people at the right time.
With real-time tracking of clicks, impressions, and conversions, campaigns can be continually optimized for better performance.
When managed strategically, paid ads boost brand awareness, generate leads, increase sales, and deliver a strong return on investment.
Lifecycle & Retention
Paid Ads FAQs
Paid ads are online advertisements that promote your business on platforms like Google, Facebook, Instagram, and Microsoft. Businesses pay to appear in search results, websites, or social feeds to attract potential customers and generate leads or sales.
Paid advertising can begin driving traffic and leads as soon as campaigns go live. Many businesses start seeing measurable results within days while performance improves over time through ongoing optimization.
We manage campaigns across major advertising platforms, including Google Ads, Microsoft Advertising, Facebook Ads Manager, and Instagram Ads. The right platform depends on your audience, goals, and industry.
Budgets vary depending on your industry, competition, and growth goals. A strategic budget ensures your ads reach the right audience while maximizing return on investment (ROI).
Success is measured using key performance metrics such as clicks, conversions, cost per lead, cost per acquisition, and overall return on ad spend (ROAS).
Yes. We help generate more positive reviews, monitor feedback, and respond professionally—building trust and credibility with potential clients.
Yes. Paid advertising allows small businesses to compete by targeting specific audiences, locations, and search terms, helping them generate leads and sales quickly.
Your ad budget depends on your goals, industry competition, and target audience. Many businesses start with a test budget, then scale spending once campaigns begin generating consistent leads or sales.
Keyword research focuses on search intent, competition, and relevance to your services. Targeting high-intent keywords helps attract users who are more likely to convert into customers.
Paid ads do not directly impact organic rankings, but they can increase visibility, drive traffic, and generate data that helps refine your overall digital marketing strategy.
Why is User Behavior Tracking Important?
User behavior tracking is important because it transforms guesswork into insight. Without it, you're making decisions based on assumptions about what users want or need.
With tracking, you see exactly how people actually use your site—where they get confused, what captures their attention, and what drives them to convert or leave.
This data helps you fix friction points before they cost you customers, prioritize improvements based on real user behavior rather than opinions, and increase conversions by understanding what motivates action.
It also enables you to personalize experiences based on how different segments behave and prove ROI by connecting user actions to business outcomes.
Social Ads
Reach the right audience and grow your brand with targeted social ads.
Social ads are a powerful way to reach your audience where they spend the most time—on platforms like Facebook, Instagram, LinkedIn, and TikTok.
By targeting users based on demographics, interests, behaviors, and location, businesses can put their message in front of the people most likely to engage.
Unlike organic posts, social ads give immediate visibility, helping brands drive traffic, generate leads, and increase sales quickly.
Beyond reach, social ads provide valuable insights into audience behavior and campaign performance. Every click, view, and interaction can be tracked in real time, allowing marketers to refine targeting, adjust creative, and optimize budgets for maximum impact.
When used strategically, social ads not only boost engagement and conversions but also strengthen brand awareness and build long-term customer relationships.
Retarget past visitors to increase engagement and drive conversions.
Retargeting and remarketing are digital advertising strategies designed to reconnect with people who have previously interacted with your brand.
Whether someone visited your website, engaged with your social media, or added items to their cart, these strategies ensure your business stays visible, reminding potential customers of your products or services.
By showing tailored ads to these audiences, you can increase the chances they’ll return and complete a desired action.
These strategies also help maximize the return on your marketing efforts. Instead of reaching a broad audience that may not be ready to convert, retargeting and remarketing focus on users who have already shown interest, making campaigns more efficient and cost-effective.
With ongoing optimization, you can refine messaging, timing, and targeting to boost engagement, drive conversions, and strengthen overall brand loyalty.
Remarketing & Retargeting
Optimization & Performance
Optimize for peak performance and maximum results.
Optimizing paid ads is all about getting the most out of every dollar you spend.
By analyzing performance data, testing ad creatives, refining targeting, and adjusting bids, you can reach the right audience more effectively, boost engagement, and increase conversions.
Continuous optimization ensures your campaigns stay efficient, competitive, and aligned with your business goals, delivering the highest possible return on investment.
Boost loyalty and repeat sales with smart lifecycle and retention strategies.
Paid ads help businesses reach their target audience quickly and drive measurable results.
By targeting users based on demographics, interests, and behavior, you can ensure your message reaches the right people at the right time.
With real-time tracking of clicks, impressions, and conversions, campaigns can be continually optimized for better performance.
When managed strategically, paid ads boost brand awareness, generate leads, increase sales, and deliver a strong return on investment.
Lifecycle & Retention
Paid Ads FAQs
If you don’t see your industry listed, don’t worry. Our strategies are built around your audience, goals, and data—not a fixed industry template. We regularly work with niche and emerging industries and can tailor a custom approach for your business.
Paid ads are online advertisements that promote your business on platforms like Google, Facebook, Instagram, and Microsoft. Businesses pay to appear in search results, websites, or social feeds to attract potential customers and generate leads or sales.
We work with a wide range of industries, including but not limited to professional services, healthcare, home services, e-commerce, real estate, hospitality, education, nonprofits, and B2B companies. Our strategies are customized to each industry’s goals, audience, and competitive landscape.
Paid advertising can begin driving traffic and leads as soon as campaigns go live. Many businesses start seeing measurable results within days while performance improves over time through ongoing optimization.
Yes. Every industry has unique challenges, regulations, and customer behavior. We tailor our approach—SEO, paid ads, content, web design, and analytics—based on industry-specific data, search intent, and conversion patterns.
We manage campaigns across major advertising platforms, including Google Ads, Microsoft Advertising, Facebook Ads Manager, and Instagram Ads. The right platform depends on your audience, goals, and industry.
That’s not a problem. In fact, niche industries often benefit the most from targeted digital marketing. We conduct in-depth research to understand your audience, competitors, and opportunities—even if your market is highly specialized.
Budgets vary depending on your industry, competition, and growth goals. A strategic budget ensures your ads reach the right audience while maximizing return on investment (ROI).
Yes. We support both B2B and B2C organizations. Our strategies adapt to longer sales cycles, lead nurturing, and account-based marketing for B2B, as well as high-intent traffic and conversion optimization for B2C.
Success is measured using key performance metrics such as clicks, conversions, cost per lead, cost per acquisition, and overall return on ad spend (ROAS).
We do. We work with local businesses, regional brands, national companies, and multi-location organizations. Our strategies account for local SEO, geographic targeting, and location-based performance tracking when needed.
Yes. We help generate more positive reviews, monitor feedback, and respond professionally—building trust and credibility with potential clients.
Timelines vary by industry, competition level, and service mix. Paid advertising can generate results quickly, while SEO and organic growth typically build over time. We set clear expectations and milestones based on your specific industry and goals.
Yes. Paid advertising allows small businesses to compete by targeting specific audiences, locations, and search terms, helping them generate leads and sales quickly.
Timelines vary by industry, competition level, and service mix. Paid advertising can generate results quickly, while SEO and organic growth typically build over time. We set clear expectations and milestones based on your specific industry and goals.
Your ad budget depends on your goals, industry competition, and target audience. Many businesses start with a test budget, then scale spending once campaigns begin generating consistent leads or sales.
Timelines vary by industry, competition level, and service mix. Paid advertising can generate results quickly, while SEO and organic growth typically build over time. We set clear expectations and milestones based on your specific industry and goals.
Keyword research focuses on search intent, competition, and relevance to your services. Targeting high-intent keywords helps attract users who are more likely to convert into customers.
Timelines vary by industry, competition level, and service mix. Paid advertising can generate results quickly, while SEO and organic growth typically build over time. We set clear expectations and milestones based on your specific industry and goals.
Paid ads do not directly impact organic rankings, but they can increase visibility, drive traffic, and generate data that helps refine your overall digital marketing strategy.
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Get unlimited support wherever you are in your business journey
Need help deciding what you need for your business? Let our experts walk you through a personalized demonstration to help you find the perfect fit. Once you become a three23 partner, you’ll get a dedicated representative with unlimited onboarding sessions and 24/7 support.