Paid Media Services Tailored To You
Differentiate yourself from the competition and turn your paid media and pay-per-click strategies into profitable results for your key audiences!
Paid Media Services:
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Pay-Per-Click (PPC)
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Display Advertising
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Programmatic Display
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Remarketing & Retargeting
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Local SEO
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Google Shopping Ads
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Amazon Advertising
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Mobile Advertising
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Social Media Advertising
Pay-Per-Click (PPC) is a leading form of paid media for a reason—it ensures your brand appears in prime positions where your most valuable audiences are likely to notice it. Utilizing paid search helps secure a top-of-page presence, keeping your brand top-of-mind while competing effectively against larger companies. However, many brands may not feel confident managing paid search on their own.
To reach the demographics most likely to engage with your brand, you need greater visibility. Increasing new traffic and strengthening brand awareness within these groups are key strategies to achieving your goal. Display ads can be a powerful tool to accomplish both while driving conversions.
Customizing your ads for each individual prospect sounds ideal—until you realize the bidding process happens in mere milliseconds. That’s where three23 comes in.
Our automated programmatic display ad service streamlines the process, ensuring your best prospects see personalized display ads in real time. Leveraging advanced PPC management, AI, and machine learning, we optimize audience selection, platform placement, and timing—executing everything in the blink of an eye. Best of all, we follow industry best practices to keep your campaigns precise, effective, and within budget.
No matter how strong your brand reputation, products, or services may be, valuable leads are still slipping away. Reconnect with potential customers who visited your website but didn’t convert with three23's remarketing and retargeting services.
As an expert PPC management agency, we’ll develop a tailored strategy to re-engage your most promising prospects and guide them through your sales funnel. From setup to ongoing optimization, we handle the technical details to ensure your campaign meets your specific goals. With Vizion’s remarketing services, no prospect is ever truly lost.
If your brand focuses on eCommerce, securing a top spot on Google’s search engine results page (SERP) is essential. However, achieving this isn’t just about strong SEO—it requires a well-executed Google Shopping Campaign to stay competitive with leading online brands.
At three23, our paid search marketing experts specialize in crafting high-performing eCommerce shopping campaigns. We’ll optimize your product categories, refine your product feeds, enhance your images, and fine-tune your content to ensure your products stand out and reach the right audience.
Tap into the power of nearly 200 million monthly users by showcasing your brand across Amazon’s extensive network. A well-crafted paid media campaign boosts your visibility on the world’s largest eCommerce platform, helping you connect with potential customers at every stage of their buying journey. You set the goals—we take care of the rest.
Our expert team will craft a tailored campaign strategy to reach your ideal audience both on and off Amazon. From product listing optimization and ad testing to sponsored products and display ads, Vizion equips you with the tools needed for success.
In today’s digital world, it’s no secret that your potential clients spend a significant amount of time watching videos. To maximize engagement, reach your most valuable audience with high-quality paid media marketing on the platforms where they’re most attentive.
As a leading PPC marketing company, Vizion specializes in creating stunning, high-resolution video ads optimized for the most popular video platforms. We’ll guide you in selecting the right platforms, ad formats, and placements—whether before, during, or after your audience’s chosen content. With our deep expertise in key performance metrics, we support you through every stage, from creation and deployment to monitoring and reporting, ensuring your campaign’s success.
Today’s paid media strategies must be calibrated to capture the vast majority of users accessing your content via a mobile device. Whether your marketing experience occurred when desktops still dominated or you’re simply new to the game, adjusting to the mobile-dominated world of modern paid media marketing can be tricky. Secure the services of a paid media agency that understands the optimizations necessary for mobile viewers.
Our team will build you a customized strategy that combines the different ad formats optimal for mobile viewing. Then, we’ll monitor your performance, provide you with monthly reports, and continue to make adjustments until you’re reaching the ROI you budgeted and capturing the demographics most likely to drive revenue.
With over two billion worldwide subscribers, chances are, your target demographic actively participates in social media. However, you need to ensure your social media marketing campaigns are designed to target your most lucrative audiences. Thoughtfully engage your potential consumer base on Facebook, Twitter, Instagram, Snapchat, LinkedIn, and more with social media marketing services from Vizion.
Our paid media marketing experts will narrow your focus to your most strategically significant audiences, and help you design enticing, creative content to draw their attention where they spend the most time online. With our suite of paid social media services, you’ll engage new users, retarget existing leads, and even revamp stale campaigns to attract a fresh set of leads who are ready to buy.
Why Choose Three 23?
At Three23, client happiness is our number one goal, so everything we do revolves around that–from creating custom SEO strategies to working with our on-staff client Happiness Coordinator. We value long term partnerships and treat your business like our own
The Three23 Advantage
Partnering with us offers numerous benefits for your business. We are dedicated to crafting tailored SEO solutions designed for long-term success. Whether you’re selling eCommerce products, promoting services, or showcasing innovative ideas, our expertise in both B2B and B2C marketing across diverse industries ensures you get the results you need.
Frequently Asked Questions
PPC represents "pay-per-click" and refers to a form of digital marketing in which companies bid for ad spots and pay a fee every time one of their ads is clicked on by a potential customer. In contrast with organic traffic driven to your site through SEO, paid search traffic focuses on encouraging users to click on a link in an ad or sponsored listing displayed in the most prominent location – at the top of search engine results pages. You bid on ad placement to position your ads in this prime spot, and when visitors search keywords relevant to the business, these ads appear as sponsored links. Customers are redirected to your website when they click on the ad, and every click costs you a small fee paid to the search engine. PPC yields instant results, allows you to collect measurable data to continually optimize your campaign, and has an incredible ROI. For example, you may pay $5 to generate a click, but that click can lead to a $5,000 sale.
A PPC campaign is a digital marketing campaign that focuses on utilizing PPC ads to help businesses reach potential customers and promote their offerings. Ultimately, search engines reward businesses with relevant and targeted PPC campaigns by enhancing brand visibility and awareness, boosting rankings, and even charging less for clicks when your ads prove satisfying and valuable for customers. You can select one platform for your PPC campaign, such as Google Ads or Facebook, or run different campaigns on multiple platforms at the same time. You can also integrate your PPC campaign with other marketing channels for maximum reach, such as organic, social, and email.
PPC management companies like three23 are responsible for creating, implementing, and overseeing PPC digital marketing efforts for businesses around their specific business objectives and marketing goals. This includes:
• Evaluating the specific queries that users enter search engines when looking for information relevant to your brand, your offerings, or your industry
• Researching and selecting high-volume, industry-specific keywords and matching them to these common queries to target visitors
• Organizing keywords into highly specific and well-organized ad groups
• Splitting these ad groups into smaller, more relevant subgroups to craft targeted ad copy that appeals to visitors’ interests
• Exploring different targeting methods (demographic, behavioral, location, device, etc.)
• Creating optimized landing pages to engage visitors and drive conversions
• Ensuring each campaign has its own landing page that aligns with specific keywords and features a prominent call-to-action button
• Setting an ad budget and bidding strategy (manual vs. automated)
• Monitoring the progress of your campaign through key performance metrics, such as views, impressions, CTR (click-through-rate), lead quality, and conversions
• Presenting regular reports in an intuitive, easy to understand format to explain this data and put it into context so you can make informed business decisions
• Testing different versions of ad design and copy to determine what performs best for visitor engagement (A/B testing)
• Optimizing through tactics such as bid adjustments, bid strategy changes, budget changes, targeting adjustments, ad scheduling, platform changes, and new features
• Setting up remarketing to engage visitors who previously visited your site but did not complete the intended action, such as making a purchasePaid media agencies also offer integrated media buying by recommending how budgets can be split across different media channels and tactics. This goes beyond PPC management and is best suited to companies that have larger advertising budgets and need that additional oversight on media budget spend and optimization.
Quick answer? How much did you spend on clicks? How much did you make? Longer answer? How much did you spend on EVERYTHING THAT WENT INTO THIS (agency/in-house/content/design/development, etc.) and How much did you "net"? Each business is different. Ecommerce calculations are "pretty simple". B2B? Not so much.
B2B must consider what the conversion rates were into a lead, what the conversion rate of leads were into "qualified leads" and what conversion rate of "qualified leads" were into sales and what the average/real value of those sales were. From there, every business has unique costs (hard costs?) that may need to be subtracted from the calculation in order to determine what “real money” was made from the effort(s).
Why Choose Three 23?
At three23, client happiness is our number one goal, so everything we do revolves around that–from creating custom marketing strategies to working with our on-staff client Happiness Coordinator. We value long term partnerships and treat your business like our own
The Three23 Advantage
Partnering with us offers numerous benefits for your business. We are dedicated to crafting tailored marketing solutions designed for long-term success. Whether you’re selling eCommerce products, promoting services, or showcasing innovative ideas, our expertise in both B2B and B2C marketing across diverse industries ensures you get the results you need.
Three23 Marketing is a full-service digital marketing agency specializing in SEO consulting, paid media and PPC, local listing management, conversion rate optimization (CRO), social media, and website redesign.