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How to Optimize Your Google Business Profile for Auto Shops
- Thomas Kincaid
- Sep 9
- 3 min read
Updated: Sep 10
When drivers in your area search for “auto repair near me” or “oil change in [city]”, your Google Business Profile (GBP) is often the first thing they see. An optimized profile not only improves your chances of appearing in the Local Pack (the map section on Google), but it also builds trust with potential customers before they ever visit your website.
Here’s how to optimize your Google Business Profile so your auto shop stands out and attracts more customers.
1. Claim and Verify Your Profile
The first step is making sure you’ve claimed and verified your Google Business Profile. This ensures you can manage all details, respond to reviews, and appear in local searches.
Go to Google Business Profile Manager.
Claim your business if you haven’t already.
Complete Google’s verification process (usually via postcard, phone, or email).
2. Keep Your NAP Consistent
Your Name, Address, and Phone number (NAP) should match exactly across your website, GBP, and other directories. Even small inconsistencies (like “Street” vs. “St.”) can hurt your local SEO.
3. Choose the Right Categories
Select categories that describe your shop and services accurately. For example:
Primary category: Auto Repair Shop
Additional categories: Brake Shop, Oil Change Service, Tire Shop, Transmission Shop
This helps Google connect your shop to the right searches.
4. Add High-Quality Photos and Videos
Profiles with photos get significantly more clicks and direction requests. Include:
Exterior shots of your shop (so customers can recognize it)
Interior photos of your waiting area and repair bays
Staff photos to build trust
Short videos showcasing services or promotions
5. Optimize Your Business Description
Write a clear, keyword-rich description that explains who you are, where you’re located, and what services you provide. Example:
“Willard Automotive is a trusted auto repair shop in Lewisville, TX. We specialize in brake repair, oil changes, diagnostics, and full-service maintenance for all vehicle makes and models.”
6. List All Services and Products
Under the Services section, add every service you offer—brake repair, AC repair, inspections, oil changes, and more. This increases your chances of appearing in specific searches.
If you sell products (like tires, batteries, or accessories), list them in the Products section with photos and descriptions.
7. Post Regular Updates
Keep your profile active by posting updates. Share:
Seasonal promotions (winter tire specials, AC checks, etc.)
Shop news (holiday hours, new services)
Helpful tips for drivers
Google rewards active profiles with better visibility.
8. Collect and Respond to Reviews
Reviews are one of the most important ranking factors in local SEO.
Ask happy customers to leave a review after service.
Send follow-up texts or emails with a direct review link.
Respond to every review (positive or negative) to show you value customer feedback.
9. Add Business Hours and Special Hours
Keep your hours accurate, including holiday or seasonal changes. Nothing frustrates a customer more than showing up to a closed shop when Google says you’re open.
10. Use Attributes and Booking Features to Optimize Your Google Business Profile for Your Auto Shop
Google allows you to add attributes like “Wi-Fi available,” “Wheelchair accessible,” or “Veteran-owned business.” These details help your shop stand out.
If applicable, enable booking or appointment features so customers can schedule directly from your profile.
Your Google Business Profile is often the deciding factor in whether someone calls your shop or chooses a competitor. By keeping your information updated, adding photos, collecting reviews, and posting regularly, you’ll not only improve your local rankings but also win more customers.
👉 Need help optimizing your Google Business Profile? At three23 Marketing, we specialize in helping auto shops boost their local SEO and bring in more business. Contact us today to get started.
