Facebook Ads for Auto Repair Shops: Getting Cars in the Driveway

If you’re running an auto repair shop, attracting new customers can feel like an uphill battle. Traditional advertising methods like flyers or local newspaper ads don’t always bring consistent results. That’s where Facebook Ads come in.

With billions of users and powerful targeting tools, Facebook lets you reach local car owners who are most likely to need your services.

Here’s how auto repair shops can use Facebook Ads to get more cars in the driveway.

Why Facebook Ads Work for Auto Repair Shops

• Hyper-Targeted Audience – Target users based on location, age, car ownership, interests, or even recent life events like moving to a new area.

• Cost-Effective – Facebook Ads can fit any budget, from a few hundred dollars a month to larger campaigns.

• Visual & Engaging – Share images or videos of your shop, completed work, or promotions to grab attention.

• Trackable ROI – Facebook Ads Manager provides detailed metrics, so you know exactly which ads are driving calls, messages, or appointments.

Types of Facebook Ads for Auto Repair Shops

1. Local Awareness Ads

   • Perfect for reaching people near your shop.

   • Highlight your services, hours, and location.

2. Offer & Promotion Ads

   • Promote oil change specials, brake inspections, or seasonal service packages.

   • Limited-time offers create urgency and drive immediate appointments.

3. Video & Carousel Ads

   • Showcase multiple services or before-and-after repair images.

   • Videos can build trust and show expertise.

4. Lead Ads

   • Let customers book appointments or request quotes directly through Facebook.

   • Eliminates extra steps, increasing the likelihood of conversion.

Tips for Running Successful Facebook Ads

• Target Local Customers – Focus on people within a 5–15 mile radius of your shop.

• Use Clear Calls-to-Action – Encourage users to “Book Now,” “Call Today,” or “Schedule Service Online.”

• Highlight Reviews & Testimonials – Social proof builds trust and increases click-through rates.

• Test & Optimize – Run multiple ad variations, track which performs best, and allocate budget accordingly.

• Retarget Past Visitors – Use Facebook Pixel to show ads to people who have visited your website but didn’t book.

Budget Considerations

Your budget depends on your goals:

• Small Shops: $300–$700 per month can drive consistent leads.

• Medium Shops: $700–$1,500 per month allows more targeting options and ad variations.

• Larger Shops: $1,500+ per month for aggressive lead generation and seasonal promotions.

Remember, Facebook Ads are most effective when paired with a strong website, online reviews, and good customer follow-up.

Facebook Ads are a powerful tool for auto repair shops looking to get more cars in the driveway. With precise targeting, engaging creative, and a clear call-to-action, you can turn online users into real customers.

Invest the time to plan, test, and optimize your campaigns, and you’ll see a measurable increase in appointments and revenue.

Pro Tip: Combine Facebook Ads with Google Local Service Ads and SEO efforts to dominate local search and social channels.